Director, Creative Social Media

About the Role

At Bath & Body Works, we're committed to making everyone feel good. Joining us means becoming a part of Gingham Nation, a culture where people come first. We believe that empowering our associates leads to exceptional consumer experiences. Whether you're launching your career or advancing it, we back your growth to help you lead and create impactful moments daily.

This position is transformative, not routine. We are undertaking a bold brand evolution, moving from a traditional mall-based retailer to a contemporary, culturally relevant brand with an emphasis on emotional engagement and digital-first storytelling.

Key Responsibilities

• Develop and refine the creative strategy for all social media platforms, aligning with the comprehensive brand revitalization efforts.
• Convert brand values into engaging and culturally savvy social media narratives that connect emotionally.
• Strike a balance between aspirational content and accessibility to enhance brand visibility and commercial success.
• Challenge existing methods and foster new ways of creating and collaborating.
• Act as a catalyst to drive cultural transformation both within the company and externally.
• Integrate insights and inspirations from fashion, beauty, culture, design, and digital innovations into creative approaches.
• Manage creative production across channels including Instagram, TikTok, YouTube, and emerging platforms.
• Serve as the chief creative liaison for external agencies, production partners, and content creators, overseeing briefs and elevating their output to meet brand and business objectives.
• Collaborate closely with teams across Social Strategy, Marketing, Product, PR, and E-Commerce to produce cohesive campaigns.
• Determine when to utilize external agencies for specialized scale and when to develop capabilities internally.
• Leverage data, trends, and insights to guide creative decisions while maintaining intuitive instincts.
• Ensure content is timely, intentional, and emotionally resonant.
• Promote storytelling that builds loyal communities and deep brand affinity beyond superficial engagement.

Qualifications & Experience

• Over 10 years of experience in creative roles, with substantial leadership experience at the Director level or higher.
• Track record leading social media creative at scale for well-known brands, with a portfolio focused on brand development rather than mere content production.
• Experienced in managing and collaborating with agencies, including agency or client-side agency leadership roles.
• Proven ability to drive brand evolution through social-centric creative strategies, combined with strategic problem-solving skills and refined editorial judgment.
• Adept at navigating change and complexity, comfortable in both big-picture concept development and hands-on execution.
• In-depth knowledge of social media platforms, content formats, and creator networks.
• Exceptional communication skills with senior leadership and expertise in managing and elevating agency partnerships.
• Proven leadership in building, mentoring, and coaching multidisciplinary in-house creative teams.
• Enthusiasm for fragrance, home, beauty, or lifestyle sectors is advantageous.

Education

Bachelor’s degree or an equivalent level of professional experience is required.

Core Competencies

• Lead with curiosity and humility.
• Build and develop top-tier teams for current and future success.
• Inspire and influence with clear vision and purpose.
• Engage observantly to connect meaningfully with stakeholders.
• Strive for operational excellence in all aspects.
• Consistently deliver measurable business results.

Employee Benefits

• Comprehensive medical, pharmacy, dental, and vision plans, plus access to an on-site wellness center and pharmacy at the Columbus, OH headquarters.
• 401(k) plan with employer matching and an Associate Stock Purchase Program with discounted shares.
• Complimentary mental health and wellness support via an Employee Assistance Program (EAP).
• Paid time off and paid parental leave along with family-oriented lifestyle benefits including family building, childcare discounts, and insurance for home, auto, and pets.
• Tuition reimbursement and scholarship options for continued education.
• Generous merchandise discounts (40%) and free product perks to immerse yourself in the brand.

Equal Opportunity & Inclusion

Bath & Body Works embraces diversity and complies with all relevant equal opportunity laws. We do not discriminate based on any legally protected characteristic and provide reasonable accommodations to applicants and employees with disabilities. Employment decisions are made without regard to race, color, religion, gender identity, age, disability, or other protected statuses. We also welcome applications from individuals with criminal histories consistent with applicable local laws.

The position is only open to candidates legally authorized to work in the United States. The job will remain open until all vacancies are filled.