Director, Community Marketing

About the Role

Bentley Systems is looking for a visionary and inventive leader in community marketing to spearhead the next stage of its community engagement initiatives. Based in Dublin, Ireland, this hybrid role entails crafting a comprehensive strategy and operational framework to engage a diverse ecosystem comprising users, developers, and technical audiences. The role extends beyond managing a single platform to a broader understanding of user gathering points across owned and external channels.

Key Responsibilities

• Develop and implement Bentley's community vision into an actionable strategy and schedule.
• Gain in-depth insights into Bentley’s users and technical audience engagement locations, spanning owned digital spaces and external groups.
• Integrate multiple community facets, including the Communities Hub, developer programs, peer groups, events, and advocacy activities into a cohesive ecosystem.
• Collaborate with social media teams to identify and engage relevant social communities authentically and strategically.
• Establish the Communities Hub as a primary resource center for content, interaction, and program participation.
• Build community strategies that support user acquisition, education, engagement, and nurturing long-term relationships.
• Act as the corporate marketing liaison for developer community engagement, partnering with product and technical teams.
• Scale and connect developer-focused initiatives such as DevDays and hackathons.
• Enhance the developer experience by creating clearer pathways to resources and foster technical audience engagement.
• Investigate the application of AI to improve community personalization, content delivery, support, and insights.
• Lead community-led programs including digital engagement, user groups, meetups, and in-person events, ensuring their alignment with customer engagement targets.
• Direct and mentor a small, high-impact team managing community programming and platform experiences.
• Leverage community data and feedback to inform strategic decisions and product engagement.

Qualifications and Experience

• Over 10 years of experience in community marketing, developer engagement, platform strategy, or related fields.
• Demonstrated success in building and evolving community ecosystems that encompass owned platforms and external technical communities.
• Proven collaboration skills with social, content, product, and advocacy teams to engage diverse audiences.
• Experience in platform, SaaS, open ecosystem, or technical developer environments is advantageous.
• Experience delivering developer-focused programs such as hackathons, meetups, and community platforms.
• Familiarity with AI applications in enhancing digital communities and personalized engagement.
• Strong leadership capabilities to operate effectively within ambiguous environments, refine strategies, and drive team execution.
• Excellent communication and stakeholder management skills to elevate community as a strategic priority.

Success Metrics

• An actionable and unified community strategy connecting multiple platforms, social conditions, and AI-enabled experiences.
• Improved understanding and engagement of users across various community ecosystems.
• The Communities Hub recognized as a trusted gateway into Bentley's ecosystem.
• Clear, accessible pathways enabling users to explore, learn, and build long-term relationships.
• Coordinated community programs that serve broader strategic goals and foster advocacy and executive involvement.
• Internal recognition of community as a vital source of engagement, insight, and education.

What Bentley Offers

• A dynamic team environment with a culture of inclusion and collaboration.
• An opportunity to influence a leading software company dedicated to infrastructure design and resilience.
• A comprehensive salary and benefits package.
• Commitment to inclusion, employee well-being, and diversity initiatives.
• Meaningful work contributing to sustainable infrastructure and improved quality of life globally.

About Bentley Systems

Bentley Systems supports infrastructure professionals worldwide with software to design, build, and manage resilient infrastructure assets across multiple industries. Established in 1984 by engineers, Bentley serves engineering firms and owner-operators globally, advancing digital twin technologies to enhance project delivery and asset performance.

Equal Opportunity Employer

Bentley Systems is committed to equal employment opportunities regardless of race, gender identity, sexual orientation, disability, religion, age, or any legally protected status.