Head of Marketing

About Côte

Côte brings the charm and spirit of French brasseries to the UK's high street. Since launching its first venue in Wimbledon in 2007, Côte has grown into one of the nation's favourite restaurant brands, delivering classic French dishes with warmth and vibrant hospitality.

The Role

We are seeking an experienced Head of Marketing to drive the expansion of Côte Brasserie. Reporting directly to the Group Marketing Director, you will oversee the evolution of one of the UK's most beloved restaurant brands. You'll influence every stage of the customer journey, from concept development to storytelling, aiming to deepen guest engagement and loyalty.

Your remit will include elevating both brand equity and commercial results across multiple channels: in-restaurant experiences, Côte at Home, Côte Uncorked, delivery services, digital platforms, and exploring new market opportunities.

Key Responsibilities

• Preserve and enhance the health, growth, and uniqueness of the Côte brand, ensuring all activities amplify its relevance and emotional appeal to customers.
• Design and implement comprehensive marketing and trading strategies annually that balance brand enhancement with revenue growth, attracting new patrons and increasing customer lifetime value.
• Leverage customer insights, market trends, and cultural cues to keep the brand current and differentiated.
• Work closely with creative teams to maintain a distinct visual identity and craft compelling campaigns that boost brand affection and visibility.
• Monitor performance metrics, identify growth opportunities, and continuously refine strategies to maximise ROI.
• Collaborate with Food & Beverage teams to develop enticing food, beverage, and menu offerings aligned with the brand that encourage visits.
• Drive the evolution of ecommerce initiatives such as Côte at Home and Côte Uncorked, adapting to customer preferences and commercial potential.
• Scout and cultivate new market routes to broaden the Côte brand ecosystem and unlock future growth avenues.
• Partner with digital teams to create fluid customer journeys from initial contact through repeat business and advocacy.
• Help define CRM approaches to grow loyalty platforms and bolster retention through targeted, personalised messaging.
• Coordinate with performance marketers to target new audiences while ensuring all digital touchpoints reflect the brand’s quality and character.
• Promote outstanding customer experiences across channels, including websites, ecommerce, in-restaurant interactions, and post-visit communication.
• Lead integrated marketing communications bringing the brand to life through campaigns, PR, social media, restaurant menus, digital platforms, and physical experiences.
• Maintain ownership over customer communications across print and digital mediums ensuring consistency, inspiration, and commercial effectiveness.
• Collaborate with creative, social, and PR teams to deliver standout campaigns that grow brand recognition and motivate choice.

Desired Qualifications & Experience

• Extensive leadership experience overseeing integrated marketing efforts within hospitality, retail, or related consumer sectors.
• Comprehensive knowledge of brand management, digital marketing, CRM, social channels, public relations, customer experience, and commercial trading, with proven ability to unify specialist teams under a cohesive vision.
• Strong commercial insight balancing sustained brand building with short-term trading priorities.
• Experience in developing customer propositions and successfully launching products or experiences to market.
• Exceptional skills in stakeholder engagement and influencing across organizational levels.
• Proven track record in leading and nurturing high-performing marketing teams.
• A collaborative, inquisitive, and proactive mindset well suited to fast-moving environments.

Ideal Candidate Traits

• A belief in the power of strong brands as enduring business advantages.
• A dual perspective as both brand strategist and commercial operator.
• A passion for crafting desirable products, propositions, and customer experiences.
• Ability to integrate ideas, people, and marketing channels into cohesive, effective programs.
• Comfortable balancing strategic vision with meticulous execution.
• Enjoys collaboration and enabling others to succeed.
• Driven by tangible impacts on brand strength and business results.

Why Join Côte?

This role offers a unique chance to influence the trajectory of a cherished UK restaurant brand while building a world-class in-house marketing team within a dynamic hospitality group. You will shape brand strategy, innovate new offerings, grow multiple market channels, and collaborate with skilled experts to craft marketing that truly resonates with guests.