Director, Brand Marketing

About Pura Vida Miami

Pura Vida Miami is a lifestyle brand dedicated to offering simple, wholesome food and beverage products that align with contemporary lifestyles. We pride ourselves on delivering an intimate yet swift and consistent customer experience. As we continue to grow in this vibrant industry, we are excited to invite a dynamic professional to join our expanding team.

Position Overview

The Director of Brand Marketing will spearhead Pura Vida's integrated marketing planning, transforming consumer insights, data, and business priorities into a unified marketing calendar that drives customer engagement and company growth. This position acts as the key coordinator for cross-functional marketing initiatives to ensure alignment among internal teams and external partners, overseeing everything from product launches and seasonal campaigns to new market entries and strategic collaborations. Additionally, the role includes managing relationships with PR agencies and identifying partnerships to enhance brand presence.

Key Responsibilities

• Lead and maintain Pura Vida’s comprehensive marketing calendar by aligning business goals, market insights, product innovations, seasonal opportunities, and growth strategies into a cohesive plan.
• Coordinate quarterly and annual planning to secure alignment and prioritization across departments while balancing conflicting business needs to sustain a consistent customer experience year-round.
• Utilize diverse data sources such as consumer research, CRM feedback, competitive analysis, and performance metrics to pinpoint marketing opportunities and guide campaign development and product innovation.
• Serve as the liaison and project leader across all marketing initiatives, managing timelines, deliverables, owners, and success indicators to assure smooth execution and target achievement.
• Oversee the creation and execution of integrated marketing efforts including new menu introductions, seasonal promotions, market openings, and partnership campaigns across all customer channels and touchpoints, working closely with Creative and Brand teams to ensure brand consistency.
• Identify and manage brand collaborations, negotiate partnerships with influencers and like-minded brands, and evaluate the impact of these alliances through metrics such as media exposure, sales increases, and social media growth.
• Act as the primary contact for Pura Vida's PR agency, guiding brand narratives, setting public relations goals, and ensuring media portrayal aligns with brand positioning.
• Define and track KPIs for marketing initiatives, analyzing results to optimize future campaigns and presenting findings and strategic recommendations to senior leadership.
• Develop and refine marketing operations, planning processes, governance, and workflows to improve efficiency and execution quality, maintaining documentation and visibility of all projects.
• Manage and mentor a Marketing Manager to support campaign execution and organizational planning, fostering a culture of collaboration, accountability, and continuous improvement.
• Administer marketing budgets related to strategic initiatives, ensuring resource efficiency and strong ROI.
• Lead additional strategic projects and cross-functional initiatives as directed by the VP of Marketing.

Qualifications

• Minimum 8 years’ experience in brand management or marketing roles, including at least 3 years in leadership positions.
• Demonstrated success in creating and delivering integrated marketing campaigns across multiple channels.
• Extensive experience in market expansion, product launches, and managing brand partnership programs.
• History of effectively leading PR agency partnerships and overseeing all aspects of brand collaborations.
• Strong leadership and influencing skills without direct authority.
• Analytical thinker able to convert insights into actionable strategic plans.
• Excellent communication and presentation skills, comfortable representing the brand publicly.
• Ability to work onsite at the Miami, FL headquarters.

Benefits

• Comprehensive Health & Wellness coverage including Medical, Dental, and Vision.
• Generous Paid Time Off policies.
• Employee discounts on meals.
• Access to Employee Assistance Programs.
• Opportunities for professional growth.
• 401(k) plan with company matching contributions.

Additional Information

The duties listed here represent the typical role scope but are not exhaustive; employees may be assigned additional responsibilities as needed. Pura Vida Miami values diversity and is proud to be an equal opportunity employer committed to creating an inclusive environment for all employees regardless of protected characteristics.

Agency submissions of resumes without prior agreement will not be accepted; all recruitment efforts are managed internally by Pura Vida Miami’s Talent Acquisition team.