Digital Specialist - Paid Social & Creative

About the Company

HomeMade, Mable, Leap In!, and Mable Direct operate under the Attain Healthtech umbrella, a group dedicated to transforming Australia's care and support sector through innovative technology. These companies are united by their commitment to driving positive outcomes and raising standards across the industry.

About Mable

Mable stands as one of Australia's fastest-growing healthtech platforms, connecting people with disability and older Australians to independent support workers tailored to their needs. Since 2014, Mable has facilitated over 25 million support hours and earned recognition such as AFR's Top 100 and Deloitte Tech Fast 50 awards for growth and innovation.

Role Overview

The Digital Specialist for Paid Social will partner closely with the Performance Marketing team to execute paid social acquisition strategies, particularly emphasizing a transition to video-centric digital campaigns. This role involves managing Meta ad campaigns daily, collaborating with creative teams, integrating AI tools to enhance content creation and campaign efficiency, and analyzing results to continuously improve performance.

Key Responsibilities

• Implement comprehensive paid social strategies across multiple platforms, focusing on Meta Ads.
• Handle daily Meta campaign activities including creation, optimization, performance analysis, and maintenance.
• Oversee budget allocation and ensure efficient spend across campaigns and accounts.
• Work alongside Creative Studio and Content teams to develop channel-specific creative assets optimized for video-first approaches that align with brand standards.
• Generate detailed campaign reports to identify growth prospects and opportunities.
• Maintain a culture of testing and learning within channels and creative development to foster innovation.
• Utilize AI-powered technologies to streamline creative processes and produce high-quality media assets.
• Collaborate with both internal departments and external partners to execute integrated marketing initiatives.
• Keep abreast of industry trends, especially innovations in AI, creativity, and video content strategies.

Required Qualifications and Experience

• Minimum two years' experience in strategizing, executing, and refining paid social media campaigns.
• Expertise in managing Meta Ads, encompassing campaign creation, targeting, budgeting, and performance enhancement.
• Demonstrated ability in conceptualizing and implementing video strategies tailored for digital environments.
• Strong analytical skills coupled with creativity to interpret data and translate insights into actionable marketing improvements.
• Excellent communication, collaboration, and time-management capabilities.
• Proven track record working with creative teams to produce channel-specific content.
• Familiarity with emerging digital marketing developments, notably AI-enhanced content creation tools.
• Desirable: Skills in video production or AI-assisted video editing platforms.
• Preferred education: Bachelor’s degree in marketing, business, or related disciplines.

Company Values and Culture

• We are purpose-driven, listening to and learning from our customers.
• Boldness and creativity guide our ambition to innovate within the care sector.
• We foster inclusivity, valuing diverse perspectives and collaborative teamwork.
• Commitment to impact through innovation and rapid execution.
• Shared values include breaking new ground, making meaningful impact, and owning outcomes.

Employee Benefits

• Opportunities for career advancement and learning from industry leaders.
• Parental leave offerings: 14 weeks for primary carers and 6 weeks for secondary carers, with superannuation.
• Flexible work arrangements blending office presence with remote options.
• Quarterly additional paid leave days to support personal happiness and a floating public holiday.
• Reward and recognition programs celebrating achievements.

Diversity and Encouragement

Our organization embraces diversity and inclusivity, welcoming applicants from all backgrounds including Aboriginal and Torres Strait Islander peoples. Candidates who may not fulfill all criteria but bring unique experiences are encouraged to apply as we value diverse perspectives and skills.