Digital Marketing Specialist

About Afrifanom Limited

Afrifanom Limited is a Ghana-based tech company focused on creating advanced digital solutions addressing challenges in education, government, and enterprise sectors. Notable innovations include the Ghana Water Company Electronic Payment System, National Ambulance Emergency Management System, National Digital Address System, and the VaMijo ride-hailing service.

Role Overview

The Digital Marketing Specialist will be accountable for strategizing, implementing, and refining digital campaigns across different internet platforms to enhance Afrifanom's brand presence. Responsibilities include overseeing social media channels, producing marketing content and campaigns, analyzing web and campaign metrics, and delivering performance reports to stakeholders. The objective is to develop impactful campaigns that boost brand visibility, increase user acquisition, promote customer retention, and support revenue targets. This role demands close collaboration with marketing, product, and leadership teams.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns aligning with brand objectives.
• Manage and grow brand presence on social media platforms.
• Monitor web traffic and campaign analytics to inform optimization strategies.
• Prepare and present performance metrics to internal stakeholders regularly.
• Coordinate efforts with marketing, product development, and leadership teams to ensure campaign alignment and effectiveness.

Qualifications and Requirements

• Proven experience in digital marketing campaign planning and execution.
• Demonstrated skills in social media marketing to manage and expand brand engagement.
• Practical knowledge of web analytics tools to evaluate and optimize digital campaign performance.
• Effective communication skills to deliver clear messaging and collaborate with various teams and stakeholders.
• Experience handling multi-channel digital campaigns, preferably in technology or service sectors.
• Familiarity with digital advertising tools and analytics platforms like Google Analytics and Meta Business Suite is advantageous.
• Excellent organizational and time-management skills with a focus on data-driven decisions.
• Formal education in Marketing, Communications, Business, or related disciplines, or equivalent work experience.