Digital Marketing Specialist

About the Role

We are seeking a skilled Digital Marketing Specialist to join Digi-Lift Academy. This role demands a hands-on professional experienced in various aspects of digital marketing including website management, eCommerce, and performance marketing. The candidate should efficiently manage several projects independently and achieve quantifiable outcomes.

Key Responsibilities

• Optimize and manage Meta Ads campaigns across Facebook and Instagram platforms.
• Develop and refine Google Ads campaigns spanning Search, Display, and Performance Max formats.
• Conduct both On-Page and Off-Page SEO activities to improve website visibility.
• Oversee maintenance and content updates for WordPress websites and landing pages.
• Administer Shopify website operations, including customization and product updates.
• Manage eCommerce platforms such as Shopify and WooCommerce effectively.
• Create and update product listings on online marketplaces like Amazon, Flipkart, and Meesho.
• Utilize Google Analytics (GA4) and Google Search Console to monitor website and campaign performance.
• Plan and execute lead generation initiatives, email marketing, and WhatsApp marketing campaigns.
• Compile weekly and monthly performance reports for stakeholders.
• Keep abreast of the latest trends and updates in digital marketing platforms.

Candidate Requirements

• 2 to 3 years of professional experience in the digital marketing domain.
• Robust practical expertise in Meta Ads, Google Ads, SEO, social media marketing, WordPress, Shopify, and eCommerce systems.
• Proven experience managing product listings on Amazon, Flipkart, and Meesho marketplaces.
• Basic understanding of HTML and CSS is advantageous.
• Strong communication abilities paired with analytical thinking and problem-solving skills.
• Capability to operate independently, handle multiple projects, and adhere to deadlines.