Digital Marketing Specialist

About the Position

Join a dynamic global marketing team as a Digital Marketing Specialist / Officer in South Melbourne, VIC. This role offers a hybrid work arrangement with four days at the office and Monday remote work, starting at 1 PM and concluding between 6 PM and 7 PM, with remaining hours worked remotely. The salary range is $65,000 to $100,000 annually, with a biannual bonus paid in June and December, offering an excellent opportunity for a talented candidate to negotiate compensation.

Key Responsibilities

• Lead and coordinate a digital marketing team operating across multiple countries and locations.
• Develop KPI frameworks to align with global performance goals and track outcomes.
• Strategize and implement digital channel expansion to support international growth efforts.
• Manage relationships with media platforms, agencies, and marketing technology vendors.
• Negotiate terms for media buying and partnerships with marketing technology providers.
• Oversee campaign setup, management, and optimization on platforms including Google Ads, Meta Ads, and DSPs.
• Analyze user acquisition funnels and campaign metrics across various global markets.
• Utilize tools such as Google Analytics 4, Google Tag Manager, and Excel for data-driven insights.
• Conduct competitive and market research to identify opportunities for growth.
• Collaborate with product, brand, and regional teams to ensure consistent marketing execution worldwide.

Required Qualifications & Skills

• Minimum three years of digital marketing experience, including leadership or international team management.
• Proficiency in performance marketing and managing campaigns across multiple digital channels.
• Strong negotiation capabilities with media and platform partners.
• Hands-on experience with Google Ads, Meta Ads, DSP platforms, and marketing technologies.
• Analytical skills with Google Analytics 4, Google Tag Manager, Excel or Google Sheets.
• Bachelor's degree in Marketing, Business, or a related discipline; relevant certifications are a plus.
• Excellent communication skills suitable for global coordination.
• Australian Permanent Residency or Citizenship is mandatory.

Preferred Experience

• Background in SaaS, B2B, fintech, or consumer technology sectors.
• Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo.
• Experience with A/B testing, conversion rate optimization, and scaling campaigns on a global scale.
• Knowledge of global data privacy regulations including GDPR and PDPA.
• Established relationships with major media channels like Meta, Google, TikTok, and DSPs.
• Experience in online betting industry and Mandarin language skills are advantageous.

Compensation & Work Arrangements

• Competitive annual salary between $65,000 and $100,000 AUD, negotiable for strong candidates.
• Biannual performance bonuses paid in June and December, prorated for start date.
• Hybrid work model with four days in the office and one day remote (Monday).
• Transport allowance of $20 per day for in-office days requiring work until 7 PM.
• Work hours start at 1 PM daily; early applicants not available for these hours are discouraged from applying.

Additional Information

• Applicants must have full Australian working rights.
• The role involves campaign leadership in a multi-time zone, data-driven global setting.