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Digital Marketing Specialist

Picktime

Hyderabad, Telangana, India · Full Time

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Experience
3+ yrs
Salary
INR 3,000,000 – INR 6,000,000 / year
Openings
1
Posted
6 days ago
Work mode
In office
Education
Bachelor's degree in Marketing or diploma
Eligibility
Applicants must have a minimum of three years experience in digital marketing or related domains.
Resume
Required to apply

Where you'll work

Job description

About the Role

Picktime is an online scheduling platform designed to simplify appointments, meetings, and event bookings for professionals and businesses ranging from doctors and lawyers to salons and gyms. Equipped with features like automated reminders, calendar sync, customizable forms, and appointment confirmations, Picktime streamlines scheduling and client communication efficiently.

Key Responsibilities

  • Develop and implement user acquisition strategies through both organic and paid marketing channels.
  • Lead comprehensive SEO projects including keyword research, on-page and off-page optimization, content enhancements with compelling calls to action, and building backlinks.
  • Plan, execute, monitor, and improve paid marketing and search campaigns with a clear focus on return on investment.
  • Enhance conversion processes by optimizing funnels, landing pages, and user pathways to boost growth.
  • Track and analyze marketing performance metrics, delivering actionable insights promptly.
  • Work closely with cross-functional teams including product, design, and content to ensure seamless marketing execution.
  • Conduct competitive analysis and stay updated on advancements in advertising trends and growth strategies.

Qualifications and Skills

  • Bachelor's degree in Marketing or a related diploma.
  • Minimum three years of direct experience in digital marketing, SEO, or performance marketing.
  • In-depth knowledge of SEO best practices, ranking factors, and fundamental technical SEO concepts.
  • Hands-on expertise in managing paid advertisements, performance marketing initiatives, and email campaigns.
  • Strong analytical capabilities with proficiency in Google Analytics and other tracking tools.
  • Self-driven with the ability to independently experiment and take full ownership of projects.
  • Adaptable to dynamic, fast-paced startup environments with minimal structural guidance.

Additional Information

Eligibility: Candidates must have at least three years of professional experience in the relevant fields.

Salary Range: ₹3,000,000 to ₹6,000,000 per annum.

Start Date: Immediate joining is expected.

Openings: One position available.

Location: Hyderabad, Telangana, India.

Perks: Job offer on selection.

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