Digital Marketing Specialist

Company Overview

Poetic is a premier technology and strategic creative agency located in Houston, Texas. Our full-service marketing firm excels in website and application development, branding, design, digital marketing, and project management, crafting mission-driven strategies that push our clients ahead of their competitors. We hold a steadfast commitment to innovation combined with integrity to deliver measurable results for our partners, employees, and communities.

Our agency distinguishes itself through relentless dedication to excellence and continuous self-improvement, consistently aiming to surpass expectations and redefine digital marketing standards.

If you are passionate about innovation, continuous growth, and excellence in digital marketing, we are eager to have you join us in shaping the future of this dynamic industry while driving our partners' success.

Role Overview

We seek a Digital Marketing Specialist to become an integral part of our fast-paced, highly inventive team. The role involves developing strategic approaches, setting up digital advertisements, conducting testing phases, analyzing campaign outcomes, applying performance enhancements, and producing detailed reports. Successful candidates will possess comprehensive knowledge of social media and digital advertising and demonstrate enthusiasm for engaging customer audiences effectively.

Responsibilities

• Manage a portfolio of 40 to 50 clients, ensuring digital marketing strategies and campaigns are customized to meet each client's specific objectives.
• Coordinate multiple campaigns per client across diverse digital channels, maintaining consistent brand messaging and performance.
• Develop and refine client-specific digital marketing strategies utilizing industry-leading practices to achieve campaign excellence and client satisfaction.
• Configure, execute, and optimize advertising campaigns across various platforms, implementing data-driven improvements to maximize ROI.
• Perform in-depth analysis of campaign data to detect patterns, identify enhancement opportunities, and replicate effective tactics.
• Create thorough performance reports tailored for each client, deliver actionable insights and recommendations, and maintain transparent client communication.
• Keep updated on the latest digital marketing trends and tools, collaborate with team leadership and department peers to share best practices and learnings.

Requirements

• Solid grounding in digital marketing principles, strategies, and techniques.
• Proficient with social media and digital advertising platforms along with best practice application.
• Strong analytical aptitude to interpret campaign data effectively using various analytics tools and spreadsheet software such as Excel or Google Sheets.
• Creative mindset for designing compelling campaigns that connect with target audiences.
• Excellent written and verbal communication capabilities for ad copy creation and client reporting.
• Ability to quickly learn and adapt to emerging technologies and departmental procedures.
• Effective time management skills to juggle numerous client campaigns and meet deadlines.
• Demonstrated enthusiasm for ongoing learning and development in digital marketing skills and processes.
• Collaborative spirit, capable of working harmoniously within a team environment and contributing to shared goals.

Additional Information

This job description is a guideline of expected duties and is not exhaustive or permanent. Job responsibilities may evolve or expand as required by management. Note that this role is safety-sensitive and may involve compliance with additional requirements.