Job description

Overview

EFICYENT is hiring a creative and driven Digital Marketing Specialist to help plan, run, and improve paid digital campaigns. This role focuses on Meta and Google advertising, maintaining a strong online brand presence, and working closely with senior marketers to support growth and engagement.

Key Responsibilities

Develop, launch, and keep track of paid advertising initiatives on Meta Ads and Google Ads.
Research keywords and define audience segments to strengthen campaign results.
Review performance data, then refine budgets and bids to improve return on investment.
Prepare and schedule compelling ad copy and creative assets for different campaigns.
Work alongside design and content teams to produce marketing materials.
Ensure consistent brand messaging across all digital advertising channels.
Work within established marketing processes, guidelines, and quality expectations.
Share campaign issues or performance risks with senior team members without delay.

Requirements

A bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience.
0 to 3 years of experience in digital marketing, performance marketing, or a similar area; freshers are encouraged to apply.
Working knowledge of Meta Ads Manager and Google Ads.
Basic familiarity with analytics platforms such as Google Analytics and Meta Business Suite.
Good analytical ability, especially around budgets and performance indicators.
Capability to collaborate in a hybrid working environment, with both office-based and remote coordination.

Preferred Skills

Google Ads certification or Meta Blueprint certification.
Understanding of A/B testing and conversion rate optimization.

Additional Information

This position is based in Dubai, Dubai, United Arab Emirates. The role is full time and remote. No salary figure, stipend, start date, application deadline, or vacancy count was specified in the source.