Digital Marketing Specialist

About TanOrganic

TanOrganic – The Skincare Tan & SPF | B Corp™ stands as the globe's first B Corp certified self-tanner brand, trusted particularly by those with sensitive or compromised skin. The company prioritizes skin health and wellness using organically derived ingredients such as plant oils and aloe vera juice, while eliminating toxic substances to deliver effective results. Their products are dermatologist-recommended and safe for pregnant or breastfeeding individuals and those on drug therapies. Ethical production practices from start to finish, supported by certifications, emphasize their dedication to social and environmental responsibility. TanOrganic actively contributes back to the planet with every product manufactured.

Role Overview

This position offers a part-time, hybrid work setup based in Dublin, combining onsite and remote work. The Digital Marketing Specialist will be responsible for devising and implementing digital and social media campaigns to promote TanOrganic’s products and values. Duties include analyzing website and campaign metrics, generating reports, and offering data-driven advice to enhance marketing outcomes. The specialist will collaborate across teams to maintain consistent, ethical brand messaging and customer engagement across all digital channels.

Responsibilities

• Update and manage the Shopify website, including banners, landing pages, and product details.
• Create, schedule, and maintain email campaigns and automation flows using Klaviyo.
• Oversee and optimize Google Ads and Meta Ads campaigns.
• Supervise Amazon inventory levels, alert promptly about stock issues, and support promotional activities.
• Maintain Amazon product listings, images, digital assets, and paid advertising.
• Assist with TikTok Shop operations and product listings.
• Coordinate digital creative content with the China-based design team.
• Upload approved marketing creative assets across all digital channels.
• Support retailer-specific digital marketing campaigns.
• Track and evaluate digital campaign performance and suggest improvements.
• Generate monthly performance reports for digital marketing efforts.
• Participate in regular weekly sales and marketing meetings as well as campaign planning and project discussions.

Qualifications and Experience

• Proven expertise in Social Media and Online Marketing, with hands-on experience managing brand channels and campaigns.
• Strong knowledge of digital marketing strategies, including campaign planning and Shopify platform management.
• Familiarity with web analytics tools for tracking and interpreting data to guide decisions.
• Excellent communication abilities to craft clear, engaging, and on-brand messaging.
• Experience briefing content creation for digital media, including copywriting, basic visual assets, and working with designers.
• Interest or background in skincare, tanning, beauty, or wellness industries, with enthusiasm for ethical, sustainable, and certified brands.
• Outstanding organizational skills and strong attention to detail to handle multiple campaigns efficiently in a part-time role.
• Relevant academic qualifications or equivalent experience in Digital Marketing, Digital Media, Communications, or a closely related discipline.