Digital Marketing & Sales Executive

Job Overview

We seek a proactive and goal-driven Digital Marketing & Sales Executive to join our real estate division in Kolkata. This role involves overseeing digital marketing initiatives, producing qualified leads via online channels, and successfully converting potential customers into buyers.

Primary Duties

• Oversee the company’s social media profiles including Facebook, Instagram, LinkedIn, and other pertinent platforms.
• Develop and distribute compelling property advertisements, listings, reels, and promotional materials.
• Drive lead generation through social media, digital campaigns, and online marketing efforts.
• Promptly address customer queries received through social media, WhatsApp, calls, and emails.
• Maintain follow-up communication with prospective clients to nurture strong relationships.
• Clarify property information, pricing, and project aspects to interested buyers.
• Organize and arrange property site visits with potential customers.
• Coordinate with the sales team to ensure effective lead management and excellent customer experience.
• Keep detailed logs of leads, follow-ups, and sales transactions.
• Prepare regular reports outlining daily and weekly lead generation and sales results.
• Consistently meet monthly targets for lead acquisition and sales.

Qualifications and Skills

• Possess a bachelor’s degree in any field, preferred.
• Exhibit strong communication and interpersonal abilities.
• Have foundational knowledge of digital marketing concepts and social media channels.
• Prior experience in sales, digital marketing, or real estate is advantageous.
• Capable of producing leads and converting them into closed sales.
• Basic proficiency with MS Office, Canva, and relevant social media management tools is desirable.
• Self-driven, target-focused, and eager to acquire new skills.