Digital Marketing & AI Automation Trainer

Overview

We seek a highly motivated and seasoned Digital Marketing & AI Automation Trainer to guide aspiring professionals in mastering AI-driven digital marketing techniques. This role demands practical expertise gained from managing real-world client campaigns and implementing marketing automation solutions integrated with AI technologies.

Responsibilities

• Deliver dynamic training sessions both in-person and online, focusing on live projects, case studies, and hands-on assignments.
• Develop industry-aligned curriculum, assessments, and final projects to prepare students for professional success.
• Provide mentorship on active SEO, paid advertising, analytics, AI, and marketing automation projects.
• Organize workshops, portfolio-building activities, and conduct mock interviews.
• Assess student progress and offer continuous constructive feedback.
• Equip students for roles in employment, freelance work, consulting, and entrepreneurship.
• Keep course materials updated to reflect ongoing advancements in digital marketing and AI.

Required Expertise

• Extensive knowledge in Search Engine Optimization including on-page, off-page, technical SEO, local SEO, Google Business Profile optimization, keyword research, competitor analysis, link building, site audits, content optimization, schema markup, and core web vitals.
• Proficiency in paid advertising platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, with capabilities in various campaign types including search, display, video, shopping, performance max, lead generation, remarketing, and conversion optimization.
• Strong understanding of social media marketing strategies across Facebook, Instagram, LinkedIn, YouTube, and Twitter featuring content strategy, organic growth, community management, and influencer marketing.
• Expertise in analytics and tracking tools including Google Analytics 4, Tag Manager, Search Console, Looker Studio, Microsoft Clarity, Meta Pixel, conversion and UTM tracking, and dashboard reporting.
• Hands-on experience leveraging AI for marketing enhancements such as automated content creation, copywriting, SEO optimization, ad copy generation, image and video creation, research, campaign planning, lead generation, and productivity improvements using tools like ChatGPT, Claude, Gemini, Perplexity, Canva AI, Adobe Firefly, Gamma, Notion AI, and CapCut AI.
• Implementation of marketing automation and workflow automation using platforms such as n8n, Make.com, Zapier, and Pipedream to automate lead capture, qualification, CRM automation, WhatsApp and email marketing, nurturing, funnel creation, social publishing, campaign reporting, customer support, and internal marketing processes.
• Experience with Agentic AI systems including AI agent development, multi-agent frameworks, AI workflow design, orchestration, prompt and context engineering, and preferably model context protocols. Ability to build AI-powered assistants for content generation, SEO, campaign analysis, customer support, lead qualification, market research, social media management, and marketing operations.

Eligibility and Qualifications

• Minimum of 3 years of direct digital marketing experience driving measurable results through SEO, paid ads, and performance marketing.
• Strong command over Google Ads, Meta Ads, GA4, GTM, and Google Search Console.
• Demonstrated ability to harness AI to optimize marketing workflows.
• Proficiency in building automated AI marketing workflows.
• Excellent communicator with strong mentorship and presentation skills.
• Commitment to continuous learning and innovation in AI and digital marketing domains.
• Preferred: Bachelor's or Master's degrees in Marketing, Business, IT or related fields; certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot.
• Experience in digital marketing agencies, managing multiple client projects, and familiarity with EdTech or corporate training environments are advantages.