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Social Media Manager
Kolkata, West Bengal, India · Full Time
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- Experience
- Any
- Salary
- INR 15,000 – INR 30,000 / month
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
Overview
We are looking for a motivated Social Media Manager to strategize and manage social media presence across diverse brands. The candidate must demonstrate excellent communication, strong marketing insights, meticulous attention to detail, ownership qualities, and adept multitasking abilities.
Responsibilities
- Design and implement social media strategies tailored for multiple brand identities.
- Develop monthly content schedules and campaign frameworks.
- Craft compelling captions, copy, and creative briefs.
- Collaborate with graphic designers, video editors, photographers, and performance marketing teams.
- Oversee content management on platforms including Facebook, Instagram, LinkedIn, Pinterest, YouTube, Google Business Profile, and company websites.
- Coordinate and supervise photography and video production sessions.
- Participate in client consultations to present strategies, ideas, and performance insights.
- Optimize and administer Google Business Profiles effectively.
- Collaborate with SEO professionals to boost website effectiveness.
- Track analytics and compile monthly performance reports.
- Conduct market and competitor research to identify digital marketing opportunities.
- Maintain brand message consistency across all social channels.
- Manage professional client communication.
- Travel as needed for client meetings, photo/video shoots, exhibitions, and networking.
- Create high-quality mobile content when necessary.
- Support the personal branding efforts of company founders.
- Coordinate internally to ensure timely campaign completion.
Skills and Qualifications
- Proficiency in crafting and executing social media strategies.
- Experience in brand management and content planning.
- Strong copywriting and presentation capabilities.
- Fundamental knowledge of SEO and Google Business Profile optimization.
- Familiarity with design platforms like Canva and Meta Business Suite.
- Knowledge of LinkedIn and Pinterest marketing techniques.
- Comfortable using advanced AI tools such as ChatGPT, Claude, and Gemini.
- Excellent client relationship management and communication skills.
- Effective time and project management abilities.