Digital Marketing Manager

Overview of Four Seasons

Four Seasons thrives through the dedication and passion of its people. Our team members worldwide share a desire to improve and reach new heights while treating one another with mutual respect and care. This commitment results in exceptional guest experiences built on luxury paired with heartfelt service. We prioritize cultivating a world-class employee environment and positive company culture that empower our staff to deliver excellence.

We believe in recognizing familiar faces, welcoming newcomers, and treating everyone as we would wish to be treated ourselves. Whether you join us as a colleague or visitor, our goal is to create memorable, meaningful connections that enrich lives.

Location

At Four Seasons Hotel Sydney, located in the heart of the historic Rocks district overlooking the Harbour and central business district, guests enjoy stunning views and iconic attractions just steps away. Our boutique rooms, acclaimed restaurant, and lively street-front bar create destinations of their own within a true luxury experience defined by humanity and generosity.

Role Summary

Reporting directly to the Commercial Director, the Digital Marketing Manager will spearhead digital and communication initiatives for the hotel and F&B outlets, ensuring alignment with the Four Seasons brand values of Connection, Character, and Craftsmanship. The position focuses on boosting brand reach through targeted paid media, SEO, and SEM strategies backed by data-driven insights, while emphasizing storytelling and local engagement opportunities.

Key Responsibilities

• Assist the Commercial Director in crafting and executing digital communications and marketing strategies across multiple platforms proactively and creatively.
• Create an annual digital marketing plan emphasizing paid advertising channels such as PPC, display, social ads, alongside search engine marketing to increase web traffic, conversions, and brand visibility.
• Maintain the hotel’s luxury five-star image by ensuring all promotions and communications strictly adhere to Four Seasons brand guidelines and positioning.
• Partner with strategic collaborators to develop innovative co-branded campaigns showcasing unique hotel offerings and craftsmanship to attract new audiences.
• Monitor, analyze, and report on digital marketing performance metrics including SEO growth, cost per acquisition, and customer lifetime value to guide ongoing campaign optimization.
• Manage social media channels by crafting engaging content that drives reach and interaction consistent with brand values and the company’s experience culture initiative.
• Develop influencer collaborations and user-generated content strategies that reinforce social proof while integrating with SEO and SEM goals.
• Oversee the hotel’s digital presence on owned platforms and online travel agencies to ensure consistent messaging and alignment with business objectives and storytelling.
• Work closely with agency partners to implement digital marketing tactics across SEO, PPC, Performance Max campaigns, Demand Generation, Paid Social, Metasearch, and email marketing, ensuring content and messaging remain cohesive and current.
• Support the Commercial Director in creating a progressive digital performance measurement and media planning framework to maximize opportunities.
• Help draft campaign briefs, supervise paid media content strategies, and manage campaign trafficking and analysis to derive actionable insights.
• Lead strategies to enhance the hotel’s Google Brand Penetration Score.

Qualifications and Experience

• Minimum two years in a digital marketing capacity within the luxury hotel, travel, or tourism sectors.
• Strong proficiency with computer tools including Microsoft Office, Adobe Suite, and Google Analytics.
• Expert knowledge of SEO techniques and digital channel optimization to enhance visitor traffic and conversion rates.
• Analytical skills coupled with the ability to present complex data clearly and effectively.
• Collaborative interpersonal skills to build productive relationships with internal teams, agencies, and partners.
• Excellent written and oral communication skills in English.
• Relevant tertiary qualifications in digital marketing or business management are highly valued.

Compensation and Benefits

• Competitive salary with comprehensive benefits.
• Opportunities for professional training and career development.
• Access to complimentary accommodations at other Four Seasons properties worldwide.
• Free dry cleaning services for employee uniforms.
• Complimentary meals provided to employees.

Additional Information

Applicants must have the legal right to work in Australia. The recruitment process includes careful resume evaluation to match candidates to job requirements before proceeding with interviews.