Digital Marketing Manager

Overview

IBC Insights is looking for a Digital Marketing Manager to spearhead and enhance our digital marketing initiatives aimed at boosting brand presence, driving qualified lead generation, engaging customers, and promoting business expansion. This pivotal role involves strategizing and overseeing campaigns across diverse digital platforms, working closely with multiple teams to ensure effective marketing outcomes.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns utilizing search engines, social media, email, websites, and display advertising.
• Manage content strategy, campaign rollout, budget distribution, audience targeting, and continuous optimization to maximize marketing ROI.
• Analyze campaign performance through analytics tools, prepare insightful reports, and provide data-driven marketing recommendations.
• Direct search engine optimization (SEO), search engine marketing (SEM), paid media efforts, lead generation, marketing automation, and customer engagement tactics.
• Collaborate closely with content creators, designers, developers, external agencies, and stakeholders to maintain brand consistency and optimal user experience.
• Conduct market analysis including competitor assessment, customer segmentation, and trend identification to uncover growth opportunities.
• Oversee digital marketing technologies, website optimization, and support e-commerce or online business initiatives where applicable.
• Stay updated on emerging marketing trends, AI-enabled tools, platform changes, and industry best practices to foster innovation and success.

Qualifications

• In-depth knowledge of digital marketing strategies, integrated communications, and customer engagement approaches.
• Expertise in SEO, SEM, PPC, content marketing, email and social media marketing, influencer campaigns, and marketing automation.
• Hands-on experience managing campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube.
• Proficiency with analytics and reporting tools such as Google Analytics, Search Console, Tag Manager, and Looker Studio.
• Familiarity with CRM systems and automation tools including HubSpot, Salesforce, Marketo, Mailchimp, or equivalents.
• Understanding of website management, landing page improvements, CRO, and user experience standards.
• Experience using content management systems such as WordPress or similar.
• Strong analytical capabilities for interpreting marketing data and refining strategies accordingly.
• Effective communication, leadership, and cross-functional collaboration skills.
• Excellent project management abilities to handle multiple campaigns, manage budgets, and meet deadlines.
• Creative mindset with a firm grasp of branding, storytelling, and optimizing customer journeys.
• Adaptability to rapidly evolving digital marketing technologies and platform updates.
• Preferred professional certifications include Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related fields.
• Dedication to ongoing learning, particularly in emerging AI-powered marketing technologies and industry trends.