Digital Marketing Assistant / Social Media Manager

Role Overview

We are looking for a Digital Marketing Assistant / Social Media Manager to help design, implement, and improve our online marketing campaigns and manage our presence on various social platforms. This position involves working collaboratively with marketing, creative, sales, and business units to boost brand recognition, increase user engagement, and support growth through strategic digital marketing efforts.

Key Responsibilities

• Develop and maintain content calendars alongside creating and scheduling engaging posts for social media, websites, email campaigns, and other digital channels.
• Manage social media accounts and online communities by responding to customer queries and ensuring consistent brand messaging across all digital fronts.
• Assist in SEO, SEM, email marketing, paid ads, influencer partnerships, and content marketing to enhance online visibility and audience engagement.
• Collaborate with graphic designers, content creators, videographers, product teams, and external vendors to produce compelling marketing content aligned with business goals.
• Conduct market and competitor research, monitor digital trends, prepare campaign analytics reports, track KPIs, and propose improvements.
• Support website updates, optimize landing pages, oversee marketing automation projects, and foster customer engagement initiatives.
• Stay updated with fresh digital marketing tools, social media developments, platform changes, and best industry practices.

Desired Qualifications and Skills

• Solid grasp of digital marketing concepts, social media management, and brand growth strategies.
• Familiar with major platforms such as Facebook, Instagram, LinkedIn, Twitter (X), TikTok, YouTube, and emerging channels.
• Knowledgeable in content marketing, copywriting, SEO, SEM, email marketing, and paid advertising tactics.
• Experience or familiarity with social media management tools like Hootsuite, Buffer, Sprout Social, or similar platforms.
• Competency in using analytics tools such as Google Analytics, Google Search Console, and Meta Business Suite for data-driven performance review.
• Exposure to marketing automation software, CRM, and email campaign tools is a plus.
• Basic skills in graphic design and video editing tools (Canva, Adobe Creative Cloud, CapCut) are advantageous.
• Strong data analysis capabilities to interpret campaign effectiveness and recommend enhancements.
• Excellent communication skills, both written and verbal, with creativity and an aptitude for storytelling and engagement.
• Ability to multitask, organize campaigns efficiently, and meet deadlines.
• Innovative thinker with meticulous attention to detail and passion for branding and audience interaction.
• Collaborative team player who thrives in dynamic environments and works well with various stakeholders.
• Customer-oriented mindset with proficiency in fostering positive online community relationships.
• Professional certifications in digital marketing fields (e.g., Google Ads, Google Analytics, Meta Blueprint) are valued.
• Dedication to continuous professional development and staying abreast of technological and marketing advancements.