Digital Marketing Assistant / Social Media Manager

Role Overview

We are on the lookout for a creative and goal-driven Digital Marketing Assistant / Social Media Manager to enhance our digital marketing efforts, boost brand visibility, and engage audiences across multiple online platforms. This position requires handling content production, managing social media interactions, coordinating marketing campaigns, analyzing performance metrics, and expanding our digital brand footprint.

Key Responsibilities

• Develop, schedule, and share compelling content on diverse social and digital channels.
• Oversee daily social media operations, including community interaction and brand messaging.
• Support the creation and execution of digital marketing campaigns aimed at increasing brand recognition, engagement, and lead generation.
• Produce marketing materials such as graphics, videos, blog posts, email campaigns, and promotional content.
• Utilize analytics tools to monitor campaign success and generate performance reports with insightful recommendations.
• Conduct market, competitor, and audience research to uncover current trends and growth opportunities.
• Apply SEO best practices to optimize digital content and enhance online presence.
• Assist with email marketing strategies, content scheduling, and marketing automation tasks.
• Collaborate with design, content, sales, and product teams to implement cohesive marketing initiatives.
• Ensure brand uniformity across all digital and communication channels.
• Stay updated with emerging social media trends, platform changes, and innovative digital marketing techniques.
• Contribute to online advertising campaigns and evaluate their performance metrics.
• Manage digital marketing assets, campaign documentation, and records.
• Respond to online queries and foster positive customer engagement across social networks.
• Bring forward ideas to enhance digital marketing effectiveness, audience growth, and brand presence.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, Public Relations, Journalism, or related discipline.
• Comprehensive knowledge of digital marketing concepts, social media tactics, and content marketing.
• Familiarity with major social platforms, audience engagement strategies, and community management.
• Experience with digital analytics and performance evaluation tools.
• Understanding of SEO, SEM, email marketing, and digital advertising fundamentals.
• Proficiency in Microsoft Office and common digital marketing or content management systems.
• Basic skills in graphic or content design tools such as Canva or Adobe Creative Suite are a plus.
• Creative mindset with strong storytelling skills.
• Excellent written, verbal communication, and interpersonal skills.
• Highly organized with the ability to juggle multiple marketing projects and deadlines.
• Analytical thinking to interpret marketing data and identify patterns.
• Attention to detail with a commitment to quality content creation.
• Ability to work independently while also functioning well in cross-functional team settings.
• Adaptability and eagerness to learn new digital marketing technologies and best practices.
• Professionalism combined with strong time management and problem-solving abilities.
• Self-driven, proactive attitude geared towards ongoing learning and development.
• Passionate about digital innovation, audience engagement, and cultivating strong online communities.