Digital Marketing Assistant / Social Media Manager

About the Role

We are looking for a creative and results-driven Digital Marketing Assistant / Social Media Manager to enhance our digital marketing efforts, boost brand visibility, and engage audiences across various online platforms. This position encompasses content creation, social media oversight, campaign coordination, performance tracking, and strengthening the digital presence of the brand.

Key Responsibilities

• Design, produce, schedule, and publish captivating content on multiple social media and digital outlets.
• Oversee daily social media operations including community interaction, audience engagement, and brand messaging.
• Support the conception and execution of digital marketing campaigns aimed at elevating brand recognition, engagement, and lead acquisition.
• Develop marketing materials such as graphics, videos, blog articles, email campaigns, and promotional content.
• Utilize analytics tools to monitor campaign effectiveness and compile regular reports with strategic recommendations.
• Conduct market, competitor, and audience research to uncover trends and opportunities.
• Improve website and content visibility by applying search engine optimization (SEO) best practices.
• Assist with email marketing planning, content calendar maintenance, and marketing automation activities.
• Collaborate with design, content, sales, and product departments to deliver cohesive marketing campaigns.
• Ensure brand consistency across all digital communications and channels.
• Keep abreast of emerging social media trends, platform changes, and digital marketing innovations.
• Support paid online advertising initiatives and evaluate their performance metrics.
• Manage digital assets, marketing documentation, and records for campaigns.
• Respond promptly to online inquiries and foster positive customer interactions on social platforms.
• Provide ideas to enhance digital marketing effectiveness, audience expansion, and brand presence.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, Public Relations, Journalism, or related disciplines.
• Strong grasp of digital marketing fundamentals, social media strategies, and content marketing.
• Familiarity with mainstream social media channels, audience engagement techniques, and community management.
• Experience using digital analytics and performance measurement tools.
• Knowledgeable in SEO, SEM, email marketing, and digital advertising concepts.
• Proficient with Microsoft Office and common marketing/content management software platforms.
• Basic skills in graphic design or content creation tools like Canva or Adobe Creative Suite is beneficial.
• Excellent creative thinking with strong storytelling capabilities.
• Outstanding verbal, written, and interpersonal communication skills.
• Well-developed organizational skills to handle multiple campaigns and deadlines efficiently.
• Analytical approach to interpreting marketing data and spotting trends.
• High attention to detail and dedication to quality in content production.
• Capable of working independently while effectively collaborating with cross-functional teams.
• Flexible and eager to adopt new digital marketing technologies and best practices.
• Professional demeanor with solid time management and problem-solving abilities.
• Highly self-motivated, proactive, and committed to ongoing professional growth.
• Passionate about digital innovation, customer engagement, and cultivating robust online communities.