Digital Marketing and Amazon Specialist

About Pandasaurus Games

Pandasaurus Games is an independent publisher specializing in card and board games, operating out of Austin, TX. The company makes high-quality, innovative hobby titles aimed at board game enthusiasts worldwide. As a small, creative team, Pandasaurus encourages innovation, teamwork, and strong community engagement. Team members play a direct role in the success of each game release and help shape the company's presence in the tabletop gaming industry.

Role Overview

This full-time remote position is centered on enhancing digital growth and managing Amazon marketplace activities for Pandasaurus Games. The Digital Marketing and Amazon Specialist will oversee and improve product listings on Amazon—including content, imagery, keywords, enhanced content, and pricing strategies—while continuously monitoring outcomes and refining approaches to boost product visibility and sales.

Responsibilities

• Plan and execute digital marketing campaigns across various social media platforms.
• Monitor website and campaign metrics to analyze performance.
• Generate reports detailing key performance indicators.
• Collaborate with internal teams on product launches, promotional events, and brand messaging.
• Stay updated on the latest trends and best practices in e-commerce and digital marketing.

Qualifications

• Proven expertise in digital marketing and online campaign management across multiple channels.
• Advanced knowledge of Meta and TikTok advertising platforms and optimization techniques.
• Experience managing Shopify and direct-to-consumer websites, including integration of applications.
• Skilled in email and SMS marketing, including conducting A/B testing.
• Competence in web analytics for performance evaluation and campaign optimization.
• Excellent communication skills for effective teamwork and clear messaging.
• Hands-on experience with Amazon Seller Central or similar e-commerce marketplaces, including listing optimization, enhanced content creation, A/B testing, and promotion management.
• Understanding of SEO/SEM principles, paid ads platforms, and A/B testing methods.
• Strong organizational skills, detail-oriented, and capable of working independently in remote settings.
• Previous marketing experience in gaming, entertainment, or consumer products is advantageous; a relevant degree or comparable professional experience is preferred.