D2C Acquisition Specialist

About the Role

RoomAdda Urban Solutions Private Limited is seeking a motivated D2C Acquisition Specialist to focus on directly engaging with tenants, including students and working professionals, to boost sign-ups and platform usage. This position involves direct consumer outreach aimed at expanding the user base through both digital and on-ground efforts, providing valuable exposure to consumer acquisition and conversion practices.

Primary Responsibilities

• Identify target groups such as students, professionals, and relocating individuals through digital means and in-person channels.
• Effectively articulate RoomAdda's value to convert potential clients into active platform participants.
• Implement localized acquisition campaigns near educational institutions, workplaces, transit locations, and residential areas.
• Engage directly with consumers to assess their housing requirements and align them with available options.
• Promote app downloads, user registrations, and initial bookings via field visits, events, and referral initiatives.
• Keep detailed records of leads, conversion statistics, and acquisition data using CRM systems.
• Collaborate internally to ensure smooth onboarding of new users.
• Consistently achieve or surpass set weekly and monthly acquisition goals.

Qualifications and Personal Attributes

• Excellent communication and interpersonal skills, with a persuasive approach.
• Comfort and confidence in customer-facing roles involving daily interactions.
• Highly self-driven, focused on targets, and eager for personal growth.
• Basic knowledge of Microsoft Office applications including Excel, Word, and PowerPoint.
• Willingness to conduct local travel to support field acquisition efforts.
• Interest or passion for growth marketing, sales, or the property technology rental sector.

Opportunities and Benefits

• Gain practical insights into D2C growth models and consumer purchasing behaviors.
• Develop skills around lead generation, conversion pipeline management, and user retention basics.
• Become proficient in CRM and acquisition analytics tools.
• Receive guidance and mentorship from seasoned professionals in growth and marketing domains.