CRM & Digital Marketing Specialist

About JCB and the Role

JCB, the world's fifth-largest manufacturer of construction equipment, offers a dynamic family-owned business environment that values its people and ambitious growth. Currently, they seek a CRM & Digital Marketing Specialist for their Singapore Sales office to build and implement social media strategies that engage audiences and fulfill business goals. This position reports directly to the JCB Regional Marketing Manager and supports expanding equipment ranges and a growing customer service network.

Main Responsibilities

• Manage and upkeep the Salesforce CRM to maintain data quality and usability.
• Develop CRM plans focused on boosting customer acquisition, engagement, retention, and loyalty.
• Oversee customer databases, lead generation, lead assignment, and conversion workflows.
• Conduct customer segmentation and profiling for targeted marketing campaigns.
• Analyze consumer behavior patterns, purchasing habits, and churn rates to pinpoint opportunities.
• Create CRM dashboards, reports, and scorecards to promote data-driven strategies.
• Monitor CRM key performance indicators such as lead conversion and campaign results.
• Design and implement digital marketing campaigns across multiple platforms, including email marketing and automation workflows.
• Curate and schedule engaging content on social media channels such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Manage paid advertising on social platforms and optimize campaign effectiveness.
• Maintain and update company and dealer websites, ensuring content relevance and a quality user experience.
• Analyze website traffic using tools like Google Analytics, supporting SEO and digital marketing optimization.
• Collaborate with internal teams and external agencies to align marketing activities with business objectives and improve overall brand visibility.
• Prepare comprehensive analytics reports and offer actionable insights to enhance marketing results and business growth.

Required Qualifications and Skills

• A bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
• Between 2 to 5 years' experience working in CRM or digital marketing functions.
• Proficiency with Salesforce CRM or similar platforms.
• Experience with Google Analytics, social media advertising tools, and email marketing software.
• Strong analytic capabilities and reporting expertise.
• Capability with customer segmentation, managing leads, and measuring campaign outcomes.
• Excellent writing skills and ability to create compelling marketing content.
• Strong multitasking ability, time management skills, and efficiency under tight deadlines.
• A positive, independent, and resourceful attitude, with teamwork skills.
• Multilingual skills are an advantage.