CRM & Digital Marketing Executive (Fixed-Term Contract)

About the Role

Shake Shack is seeking a detail-oriented and data-savvy CRM & Digital Marketing Executive on a 6-month fixed-term contract to help expand and optimize the UK digital channels. This diverse, hands-on role involves managing CRM efforts, coordinating digital menus, executing campaigns, overseeing delivery partner interactions, managing promotions, generating reports, and supporting day-to-day digital operations.

Key Duties

• Manage and optimize digital menus across various platforms including delivery services, kiosks, online ordering portals, and digital menu boards.
• Coordinate updates related to new product launches, limited-time offers, pricing adjustments, allergens, imagery, descriptions, and availability.
• Conduct thorough quality assurance across all digital menu channels ensuring accuracy of product details and availability.
• Maintain detailed trackers, schedules, and documentation for menu changes and digital platform updates.
• Support the setup, testing, and launch of promotional campaigns across digital platforms, managing discount codes, bundles, free items, minimum spend offers, and channel-specific promotions.
• Collaborate with delivery partners and third-party vendors to guarantee accurate promotion execution and timely launches.
• Conduct quality checks of promotions before launch to verify pricing, guest journey, redemption rules, and visibility on platforms.
• Track promotional campaign performance and assist in compiling post-campaign reports.
• Coordinate daily activities involving digital partnerships including delivery aggregators, tech vendors, CRM partners, and marketing agencies.
• Support marketing efforts with delivery partners, ensuring platform visibility, promotional participation, and campaign execution.
• Assist with digital launch strategies for new restaurant openings, delivery channel introductions, and technology rollouts.
• Provide support to the Digital Experience Manager through partner coordination, meeting follow-ups, data tracking, and performance reviews.
• Assist in preparing regular reports related to CRM, promotional campaigns, delivery channels, kiosks, and overall digital performance.
• Analyze campaign and channel effectiveness, providing insights on sales, engagement, conversion rates, and customer behavior.
• Contribute to ad hoc data analyses for leadership reviews and internal stakeholders.
• Support website updates, manage blog content, update Google Business Profiles, and assist with digital advertising copywriting.
• Liaise with external digital agencies across paid social, SEO, display, affiliate marketing, and paid search channels.
• Stay informed on trends in digital marketing, CRM, delivery technologies, and hospitality tech to identify opportunities for enhancement.
• Assist internal communication efforts ensuring teams are informed about digital campaigns, product launches, promotions, events, and key initiatives.
• Work collaboratively with marketing, operations, culinary teams, and external partners to ensure digital activities are accurate, aligned, and timely.
• Provide general administrative and project support to the Digital Experience Manager and fulfill other marketing department duties as assigned.

Candidate Profile

• At least one year experience in CRM, digital marketing, digital operations, or a similar role.
• Proven experience managing CRM campaigns including creation, deployment, and reporting.
• Exceptional attention to detail when handling menus, pricing structures, promotional content, and customer-facing materials.
• Strong analytical ability to interpret data, identify trends, and generate actionable insights.
• Highly organized with capability to juggle multiple projects, deadlines, platforms, and stakeholder relationships simultaneously.
• Effective communicator with copywriting skills adaptable to various channels.
• Experience collaborating across internal teams and external partners to coordinate campaigns and resolve issues.
• Proactively curious and motivated to improve processes, customer experience, and business results.
• Hands-on experience with CRM platforms such as Braze or Mailchimp.
• Familiarity with delivery platforms, online ordering systems, kiosks, digital menu boards, or other hospitality technologies is advantageous but not a requirement.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Availability to work onsite at least three days per week in the office or restaurant locations.
• A collaborative team player with strong interpersonal skills and a positive, proactive attitude.

Core Behaviours

• Prioritizing the customer
• Building and maintaining trust
• Empowering oneself and others
• Continuous improvement and innovation
• Taking ownership
• Collaborative teamwork

Employee Benefits

• 30% discount at Shake Shack locations
• Vitality Health single coverage insurance
• Healthshield cashback program
• Employee Assistance Programme (EAP)
• 25 days annual leave excluding statutory bank holidays
• Supportive and positive workplace culture
• Company bonus scheme
• Contributory pension plan