Creator Operations, Southeast Asia Region

About the role

Bilibili is expanding its creator ecosystem across Southeast Asia and is looking for someone to help build it from the ground up. This is a platform-focused position centered on bringing creators onto Bilibili, helping them publish and earn directly on the platform, and strengthening their long-term success. You will manage the full creator pipeline for your assigned market, from identifying the right creators and earning their confidence to onboarding them, supporting their first content launch, and guiding them toward their first payout.

Key responsibilities

You will be responsible for developing the creator network in your market, supporting creators through onboarding and growth, and localizing platform content for the region.

• Source, engage, onboard, and maintain long-term relationships with creators in your assigned language market.
• Focus on direct, in-house creator recruitment as the primary sourcing channel.
• Identify high-priority anchor creators and nurture them into durable partnerships.
• Run end-to-end, high-touch onboarding and negotiate cooperation models tailored to creator needs.
• Act as the main long-term contact for key creators and institutional partners.
• Help creators establish themselves on Bilibili by supporting account setup, publishing, platform features, China-community reach, and their first monetization milestone.
• Work with Product and Operations to develop content showcases and ensure smooth execution, strong partner experience, and healthy account growth.
• Monitor creator and content performance, prepare regular reports, and use insights to improve engagement, retention, and content quality.
• Assist with translation, review, and cultural adaptation of product copy, campaign assets, and community guidelines.
• Observe local market trends, culture, and competitor moves, then share insights with Product, Operations, and the wider SEA team.

Requirements

The ideal candidate has a strong background in creator recruitment, partnerships, or content strategy, along with excellent cross-cultural communication skills.

• Bachelor’s degree or higher in Communications, Marketing, Journalism, International Business, or a related discipline.
• Full professional fluency in English.
• Near-native fluency in one market language for daily creator communication and content localization: Mandarin, Bahasa Melayu, Filipino/Tagalog, Thai, or Vietnamese.
• Language ability will be evaluated during the interview process.
• At least 3 to 5 years of experience in creator recruitment, talent recruitment, creator operations, partnerships, or content strategy.
• Demonstrated ability to build and sustain creator or partner relationships across different cultures.
• Strong knowledge of the local creator economy, social media environment, and community culture.
• Existing ties with local creators or influencers are a strong advantage.
• Comfortable building relationships, representing a brand publicly, and organizing or hosting events.
• Self-motivated, process-driven, analytical, resilient, and able to handle long relationship-based deal cycles and consistent outreach.
• Genuine interest in digital content, ACG, and the creator ecosystem, with strong interpersonal and cross-cultural communication skills.

Nice to have

• Exposure to Bilibili or the broader ACG ecosystem.
• Experience helping creators monetize through subscriptions, tipping/gifting, or memberships.
• An existing network of overseas-Chinese creators, ACG communities, or local creators in the market.

Equal opportunity

Bilibili is an equal-opportunity employer and welcomes applicants from all backgrounds. The company is committed to building a team that reflects the communities it serves across Southeast Asia.