Creative Strategist - Performance Marketing for D2C Brands

About the Role

GrowthStudioz invites an innovative Creative Strategist to join their team in Kolkata, working remotely or on-site. This role focuses on building engaging, performance-oriented ad concepts for India's top D2C brands. The professional will specialize in creating thumb-stopping content hooks, running extensive A/B testing, and delivering measurable campaign results.

Key Responsibilities

• Design creative strategies for advertisements across platforms such as Meta and Google.
• Convert brand objectives into content ideas aimed at enhancing performance.
• Develop clear and actionable creative briefs for design teams.
• Evaluate advertising performance and refine strategies accordingly.
• Maximize campaign effectiveness by optimizing various campaign metrics.
• Work collaboratively with media buyers, designers, and other stakeholders to ensure smooth execution.
• Continuously research trends, new angles, and innovative campaign concepts.
• Present creative plans and performance insights to clients confidently.

Qualifications and Skills

• Minimum 2 to 3 years of experience in creative or strategic roles, preferably within performance marketing.
• Deep understanding of D2C marketing landscape and consumer behavior patterns.
• Experience in preparing briefs for various ad creatives including static images, videos, UGC, and reels.
• Strong copywriting and concept development skills with an ability to create compelling content that drives clicks.
• Analytical mindset comfortable with data and performance metrics.
• Genuine passion for D2C brands and storytelling through digital media.

Why Join GrowthStudioz?

• Engage with leading D2C brands across sectors like fashion, beauty, wellness, and lifestyle.
• Work within a dynamic, collaborative team culture that promotes transparency and enthusiasm.
• Gain opportunities for rapid learning, creative freedom, and career growth.