Creative Marketing Specialist

About Grain & Berry

Grain & Berry is a rapidly expanding fast-casual superfood brand recognized for its handcrafted dishes, fresh ingredients, appealing presentation, and warm hospitality. The company is in search of a highly imaginative visual storyteller capable of bringing the brand to life through photography, videography, graphic design, and digital content.

Position Overview

The Creative Marketing Specialist will lead the production of high-quality creative materials that underpin Grain & Berry's marketing efforts across digital, social media, in-restaurant, and franchise channels. Reporting to the Director of Marketing, this role is the primary creative resource responsible for photography, videography, graphic design, video editing, and content creation while supporting marketing campaigns throughout the franchise network. This opportunity suits someone who excels both creatively behind the camera and technically on the computer to deliver visually compelling content that enhances the brand.

Key Responsibilities

• Design marketing assets for various channels including digital platforms, print, social media, email, website, and in-restaurant displays.
• Create point-of-purchase materials, menus, advertisements, franchise tools, promotional collateral, and other marketing collateral while adhering to brand guidelines.
• Maintain organization and upkeep of the company’s digital asset library.
• Plan and conduct food, lifestyle, restaurant, and product photography sessions; travel locally to restaurant locations as required.
• Capture and edit high-quality videos for social media, advertisements, and marketing campaigns.
• Produce engaging content tailored for Instagram, Facebook, TikTok, YouTube Shorts, and emerging social media channels, including reels, short videos, graphics, motion graphics, and photography.
• Collaborate with the Brand Marketing Manager on creative assets for national campaigns, limited-time offers, restaurant openings, franchise marketing, and local restaurant initiatives, contributing to concept development and storytelling.
• Manage relationships with print vendors, production partners, photographers, and other creative resources to ensure smooth project execution.
• Oversee multiple creative projects simultaneously, ensuring deadlines are met with exceptional quality.

Required Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Visual Communications, Photography, Digital Media, or a related discipline, or equivalent professional experience.
• Three to five years of professional experience in creative roles involving graphic design, photography, and videography.
• Robust portfolio showcasing capabilities in graphic design, photography, videography, and digital content production.
• Advanced proficiency with Adobe Creative Suite tools such as Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, or similar software.
• Strong skills in photography and videography, including editing and post-production work.
• Experience generating social media content across multiple platforms.
• Outstanding attention to detail along with creative problem-solving aptitude.

Preferred Qualifications

• Experience within the restaurant, hospitality, franchise, retail, or lifestyle brand sectors.
• Background in motion graphics and animation.
• Familiarity with Canva and social media scheduling tools.
• Specialized experience in food photography.
• Knowledge or experience with drone photography and videography is advantageous.

Desirable Traits

The ideal candidate is a highly creative, proactive content creator passionate about visual storytelling who strives to produce polished and captivating work. They demonstrate a keen eye for design and a deep enthusiasm for photography and video, effectively translating marketing concepts into striking creative outputs that elevate the Grain & Berry brand.

Location and Reporting

This role is onsite with work locations including Dallas TX, Houston TX, Orlando FL, Nashville TN, and Tampa FL, with local travel to restaurant sites as needed. The position reports directly to the Director of Marketing.