Country Manager Spain & Italy

About mellow NOIR

mellow NOIR is a fast-growing, modern beauty brand centered on high-quality facial skincare. Combining naturally derived ingredients with innovative active compounds, their signature innovation is active coffee oil made from 100% recycled coffee grounds. Initially thriving as a direct-to-consumer (D2C) e-commerce startup, mellow NOIR has gained wide recognition including an appearance on a notable business TV show. The company is expanding from online channels into physical retail and is pursuing growth across European markets.

Role Overview

We are seeking a Country Manager for Spain & Italy who will strategically lead market entry and growth locally. This role is key to expanding mellow NOIR's presence in these countries, covering online and retail channels. The candidate will closely collaborate with diverse internal teams such as performance marketing, CRM, content, tech, and operations to scale business operations successfully. The position is based in either Frankfurt or Berlin headquarters, with a hybrid work model: three days in the office and two days remote.

Key Responsibilities

• Develop and execute go-to-market strategies for Spain and Italy online launch.
• Localize e-commerce platforms, sales funnels, and product offerings, ensuring compliance with local cosmetic regulations including accurate translation of claims and ingredient information.
• Identify and implement growth initiatives spanning the entire customer journey—from acquisition to repeat purchase.
• Analyze local market conditions, competition, and consumer needs to prioritize strategies effectively.
• Own revenue growth and drive profitable first-order sales sustainably in both markets.
• Manage and optimize key performance metrics including blended ROAS, conversion rates, average order value, and marketing efficiency across relevant channels.
• Tailor funnels, offers, and user experience to regional specifics such as language, payment methods, and purchasing behavior.
• Collaborate closely with central teams based in Frankfurt including performance marketing, CRM, and supply chain.
• Establish a localized customer service approach including language support, returns, and inquiries alongside the existing support team.
• Provide regular reporting and forecasting of market performance to executive leadership.

Candidate Profile

• Minimum 2 to 5 years of experience in e-commerce or digital growth, with several years preferably in revenue or P&L ownership roles.
• Experience in internationalization or entering new markets is highly desirable.
• Familiarity with tools and channels like Meta Ads, Google Ads, Shopify, and Klaviyo.
• Strong analytical skills, data-driven mindset, and structured working style.
• Growth-oriented mentality, high accountability, and comfort with ambiguity; readiness to build new initiatives rather than maintain existing systems.
• Ability to quickly identify opportunities and implement pragmatic solutions.
• Native-level proficiency in Spanish or Italian is preferred but not mandatory.
• Proficiency in both English and German languages.

Why Join mellow NOIR?

• Opportunity for personal and entrepreneurial development by actively shaping a scaling startup in e-commerce.
• Ownership from day one with high-impact projects and visible results.
• Modern workplace essentials, including premium Apple hardware and structured onboarding.
• Complimentary office snacks, coffee, and fruit to support wellbeing.
• Monthly free products plus personal discount codes to share with family and friends.
• Flat hierarchies and a collaborative, high-performance culture.
• Hybrid working model with at least three days onsite in Frankfurt or Berlin offices featuring excellent public transport access and a rooftop view in Frankfurt.
• Option to work remotely for up to four weeks annually for enhanced flexibility.