Corporate Relations & Marketing Officer

About SIIMT University College

SIIMT University College is a prominent higher education institution in Ghana, accredited by the Ghana Tertiary Education Commission (GTEC) and affiliated with the University of Cape Coast (UCC). It offers undergraduate degrees, professional certifications, and corporate training designed to equip students and professionals with practical skills and industry-relevant knowledge.

Role Overview

We are seeking a motivated and goal-oriented Corporate Relations & Marketing Officer to enhance student recruitment efforts, develop corporate partnerships, and boost institutional visibility. The officer will lead marketing strategies, outreach initiatives, and engage key stakeholders to promote academic and professional programmes at SIIMT.

Key Responsibilities

• Establish and nurture connections with schools, businesses, government agencies, and other partners.
• Market SIIMT's academic courses, professional programs, workshops, and training services.
• Conduct visits to schools and corporate entities to encourage admissions and explore business prospects.
• Support the design and implementation of marketing campaigns, outreach efforts, and promotional events.
• Oversee SIIMT’s social media channels and contribute to marketing content creation.
• Engage with potential students to facilitate admissions and provide ongoing support.
• Represent the institution at educational fairs, exhibitions, seminars, workshops, and networking gatherings.
• Prepare basic reports summarizing marketing activities, admissions progress, and corporate relations.

Qualifications and Experience

• Possess a bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Have at least one year of professional experience in marketing, sales, business development, admissions, or a comparable role.
• Experience within the education or training sector is advantageous.

Skills Required

• Exceptional communication and interpersonal skills.
• Strong capabilities in presentations and building relationships.
• Fundamental understanding of digital marketing and various social media platforms.
• Good organizational aptitude and effective time management.
• Ability to work autonomously and meet assigned goals.
• Proficiency in Microsoft Excel and Word.
• Preparedness to travel for school visits, corporate relations, and outreach activities.

Compensation and Benefits

• Monthly net salary ranging from GHS 2,000 to GHS 4,000, based on qualifications and experience; social security contributions (SSNIT) covered by the employer.
• Prospects for professional advancement and career growth.
• A cooperative and welcoming workplace environment.

Application Process

Applicants should forward their curriculum vitae along with a cover letter to the designated email, referencing the position title as the subject. Only shortlisted individuals will be contacted.