Content Creator & Social Media Manager

About the Company

Ripe has spent 30 years building its name as Australia’s leading brand in maternity and nursing fashion, supporting women to feel confident throughout pregnancy, breastfeeding, and every stage of motherhood.

Role Overview

This part-time position (18–23 hours each week) is a practical, creative role for a person who enjoys making fashion-led content and using visual storytelling to strengthen a brand. The successful candidate will both produce original content and work with influencers and creators to generate authentic social content that resonates with customers and supports business growth.

Reporting to the Marketing Manager, you will be responsible for managing Ripe’s organic social presence and creating engaging content that contributes to retail, ecommerce, and wholesale goals. The role requires comfort both in creative production and in interpreting performance data to help grow engagement and reach.

Key Responsibilities

• Plan, schedule, and publish social content across Instagram, TikTok, and Facebook.
• Create content plans and calendars that align with seasonal campaigns, product launches, and wider marketing priorities.
• Develop ideas, style shoots, write scripts, film, and edit compelling fashion content from start to finish.
• Produce content for seasonal campaigns, new product releases, retail events, and other marketing activity.
• Build and maintain relationships with influencers and creators, including outreach, product gifting, and partnership coordination to generate authentic brand content.
• Handle daily community management by replying to comments and direct messages, while maintaining positive creator and audience engagement.
• Review content results, competitor activity, and platform insights to improve strategy, lift engagement, and expand the audience.
• Work closely with the Marketing, Ecommerce, Retail, and Sales teams so content supports broader business goals across channels.
• Track social media trends, new platforms, and algorithm updates, and identify opportunities to keep the brand relevant and commercially effective.

Candidate Profile

The ideal applicant has hands-on experience producing social media content for a fashion, lifestyle, or beauty brand and can independently take content from idea through to final publication. They should have a strong eye for photography, videography, styling, and visual communication.

A solid understanding of Instagram and TikTok is essential, including platform algorithms, trends, audience behaviour, and best practice. Experience using analytics to improve performance, engagement, and audience growth is also important.

The role suits someone who has worked with influencers and content creators, is commercially aware, and understands how strong content supports brand awareness, customer connection, and sales. Strong organisation, initiative, and the ability to juggle several projects in a fast-moving environment are key.

A genuine interest in fashion, content creation, and digital marketing is highly valued, along with energy, curiosity, and a proactive working style.

Why This Role Stands Out

This opportunity is ideal for someone who truly enjoys creating content and thrives in the fast-moving world of social media. You will have the chance to style shoots, explore new ideas, discover creators, and experiment with fresh ways to connect with customers.

You will join a collaborative marketing team where creativity is welcomed, ideas are appreciated, and your work will contribute meaningfully to the growth of one of Australia’s best-known maternity fashion brands, both locally and internationally.

Application Requirements

• A link to your portfolio.
• Examples of Instagram and/or TikTok content you have created yourself.
• Examples showing work where you handled the concept, styling, filming, and editing.