Social Media & Community Specialist

Role overview

Evie's Snacks is a rapidly expanding better-for-you snack brand built around pecans from the company's family-run regenerative farms in South Texas. The brand is focused on bringing pecans back into the spotlight with nostalgic flavor profiles, premium sourcing, and a satisfying crunch that keeps people coming back.

This opening is for a creative and energetic Social Media & Community Specialist who can turn everyday snack moments into compelling content and help shape a brand people actively want to follow. The right person will be social-first, quick to experiment, tuned into trends early, and comfortable balancing strategy with hands-on execution.

The role is centered on building the brand's presence across digital channels and supporting in-market events through storytelling, content creation, influencer relationships, and community engagement. You should be able to think strategically, create boldly, and bring a playful, high-energy voice to the brand.

Location: Remote, based in Houston, Texas. This is a full-time position reporting to the Marketing Manager. The expected start is Summer 2026.

Core responsibilities

You will own the day-to-day social presence, support campaign planning, produce content, collaborate on paid and organic social efforts, and help strengthen the brand's relationship with its audience, creators, and partner brands.

Social media strategy and content

• Build and run the brand's social media strategy, editorial calendar, and daily management of organic social channels, while coordinating with the Marketing Manager to adapt content for paid advertising.
• Produce social-first creative assets such as photos, videos, reels, stories, graphics, and copy that support launches and broader brand initiatives.
• Capture content at events, tastings, trade shows, retail activations, and community-facing activities.
• Keep track of platform updates, social trends, and performance data to improve reach, engagement, and content quality.
• Protect and reinforce the brand's visual style and voice while finding opportunities to leverage user-generated content.
• Measure and report on key social metrics such as engagement, reach, and audience growth, then use those insights to guide future content decisions.

Influencer and partnership management

• Coordinate influencer and creator relationships from initial outreach and negotiation through campaign launch, execution, and reporting.
• Oversee product seeding, gifting, ambassador, and affiliate initiatives designed to increase awareness and interaction.
• Spot and develop brand partnership opportunities, including co-branded activations, content collaborations, giveaways, and cross-promotional campaigns.
• Maintain strong working relationships with creators, community voices, and partner brands that fit the company's goals.

Community engagement

• Act as the brand's main social voice across platforms and build genuine connections with customers, advocates, and partners.
• Handle daily community interaction by liking, reacting, replying, and commenting on owned, earned, partner, and retailer content.
• Respond to consumer messages and feedback through direct messages and public comments to ensure a positive follow-up experience.
• Monitor audience sentiment, reviews, feedback, and emerging conversations, then share useful insights with Sales, Operations, and other teams to improve decisions and the customer experience.

Qualifications and preferred background

The role calls for at least 2 years of experience in social media and content work, with hands-on familiarity across Instagram, TikTok, and newer platforms. You should understand current best practices, industry trends, and new tools in the social media space.

Strong photography, videography, and editing ability is important, along with a good eye for trends, pop culture, and what is gaining traction online. Basic copywriting skills are needed so you can adapt a brand voice into effective captions.

Experience with Canva and fundamental graphic design principles is expected so you can create branded visuals. You also need to stay organized, juggle multiple projects at once, and be comfortable working some evenings and weekends for events, activations, and community programs.

Up to 25% overnight travel is required for demos, trade shows, and marketing activations. Applicants should include a portfolio or examples of their work with their resume.

A bachelor's degree in Marketing, Communications, Public Relations, or a related subject is preferred. Experience with consumer brands, food and beverage, retail, or CPG is a plus. A valid driver's license and reliable transportation are also preferred.

Compensation and benefits

The salary range for this role is $50,000 to $60,000 per year, depending on experience. Benefits include medical, dental, and vision coverage, paid time off, and an employer-sponsored 401(k) plan.

Why this role stands out

This is a chance to join the company at an important growth stage, with early traction, expanding national retail presence, and the resources to scale thoughtfully. The role offers direct access to the founders, real influence over brand direction, and the opportunity to help shape a category with room for disruption.