Content and Acquisition Marketing Manager

About Tyro

Tyro is devoted to empowering Australian businesses by providing integrated payment, banking, and lending solutions designed to eliminate obstacles to success. With more than 21 years of industry experience, Tyro partners with nearly 800 collaborators and supports over 76,000 merchants nationwide, delivering seamless payment and banking experiences across hospitality, retail, service, and healthcare sectors.

Team Culture and Values

Tyro values the success of its employees, fostering a collaborative environment of nearly 600 team members. The company embraces a fast-paced, innovative culture driven by core principles: committing to excellence, maintaining hunger for growth, delivering exceptional customer experiences, acting with integrity, and succeeding together. Tyro offers career growth and hands-on learning opportunities, enabling staff to make meaningful contributions to the company's mission of simplifying business payments.

Role Overview

The Content and Acquisition Marketing Manager will blend strategic planning with practical execution to develop and implement acquisition campaigns across Tyro's owned channels. This role involves content creation to boost brand awareness and customer acquisition, managing an ongoing social media strategy, collaborating across multiple teams, and facilitating the launch of a refreshed brand platform.

Key Responsibilities

• Design and carry out acquisition marketing campaigns via Tyro's owned media channels.
• Produce compelling content that enhances brand recognition and attracts customers.
• Lead the execution and ongoing development of the social media strategy, injecting innovative ideas.
• Collaborate with Brand, Growth Marketing, Corporate Affairs, HR, and Product teams for integrated campaign delivery.
• Coordinate with creative teams and agencies to transform briefs into engaging digital content, remaining hands-on as required.
• Continuously assess and update the social media approach aligned with the brand's refreshed platform.
• Support the planning and delivery of both paid and organic content across owned, earned, and partner channels.

Candidate Profile

• Possesses 2 to 4 years of experience in content creation, social media management, or acquisition marketing within brand guidelines and campaign structures.
• Demonstrates strong skills in producing content for acquisition or brand marketing campaigns.
• Experienced in managing social media platforms and understanding their role in marketing outcomes.
• Balances strategic campaign planning with practical content creation capabilities.
• Proficient in stakeholder engagement and collaborative work across various teams.
• Experienced in briefing creative projects and leading campaign execution across digital mediums.
• Exhibits curiosity and a proactive mindset toward enhancing content performance continuously.
• Experience in financial services, B2B sectors, or creative agencies is advantageous.

Employee Benefits

• Hybrid working model with three days per week in the office.
• Opportunities for professional growth and career development.
• 18 weeks of paid leave for primary carers and 12 weeks for secondary carers.
• Annual team volunteer day fostering community involvement.
• Additional leave benefits including birthday leave and a 'Power Up Day.'
• Engagement in weekly social events featuring snacks, beverages, and games.
• Regular wellness and mental health initiatives.
• Access to novated leasing programs.

Diversity and Inclusion

Tyro is dedicated to maintaining a diverse and inclusive workplace where everyone can thrive. The company welcomes applicants from all backgrounds and provides accommodations throughout the recruitment process upon request.

Additional Information

If you do not meet every criterion but are enthusiastic about the role, you are encouraged to apply as your profile may be suited for upcoming opportunities.