Consultant, Marketing (EPICS)

Overview

The Coca-Cola Company seeks a strategic Marketing Consultant for their EPICS team, based in Gurugram, Haryana, India. This full-time onsite role centers on advancing marketing strategy by managing and nurturing partnerships that go beyond traditional sales, with a focus on passion points such as sports, music, live events, licensing, and cultural marketing to achieve ambitious business goals.

Key Responsibilities

• Assist in the planning and execution of partnerships across sports, music, entertainment, and culture, aligned with brand objectives.
• Coordinate daily communications and collaborations with external partners including agencies, sports organizations, music platforms, talent agents, and event organizers.
• Deliver integrated activation strategies across various consumer engagement channels such as experiential events, digital platforms, customer interfaces, and retail.
• Collaborate with cross-functional internal teams like IMX, CCTM, Sparkling, Nutrition, PACS, Legal, Finance, Digital, GSAP, and customers to ensure smooth program implementation.
• Support management of governance, operational responsibilities, partnership rights, asset handling, approvals, and timelines.
• Contribute to licensing program management.
• Develop and maintain strong collaborative relationships with internal and external stakeholders to empower effective partnership delivery.
• Assist in assessing partnership opportunities and analyzing post-campaign results including business impact, consumer engagement, and ROI.
• Stay updated on emerging trends in sports, entertainment, music, and culture to identify new relevant opportunities.

Qualifications & Competencies

• Master’s degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
• 4 to 6 years of relevant experience in partnership marketing, brand marketing, sports or entertainment marketing.
• Proven ability to support integrated marketing campaigns and manage multiple stakeholders.
• Strong project management skills, high attention to detail, and operational excellence.
• Excellent communication, collaboration, and relationship management abilities.
• Experience working with agencies and external partners.
• Understanding of the cricket ecosystem, wider sports, and entertainment scenes.
• Familiarity with The Coca-Cola Company’s operating system, including bottlers and cross-functional teamwork, is preferred.
• Analytical mindset for evaluating partnership effectiveness and optimizing outcomes.
• Adaptability and curiosity regarding evolving consumer and cultural trends.

Work Environment & Cultural Values

• Exposure to global high-profile partnerships including ICC, IPL, Coke Studio Bharat, FIFA, Olympic Games, and others.
• Collaborative cross-functional work environment emphasizing curiosity, empowerment, inclusion, and agility.
• 0 to 25% travel expected within this role.
• Relocation assistance available.

Additional Information

The position offers a dynamic atmosphere to enhance skills in strategic partnerships and experiential marketing with a leading global brand. Career development opportunities are present within a team focused on impactful consumer engagement.

Location: Gurugram, Haryana, India

Application deadline: August 6, 2026