Commercial Business Analyst

Role overview

This position is focused on commercial analytics, turning data into actionable guidance that helps improve sales, marketing, and e-commerce outcomes. The role uses customer, campaign, web, and performance data to shape smarter commercial decisions.

The job is based at the New York Support Office and reports to the Commercial Manager.

What you’ll do

• Plan, size, and help execute tactical sales-market activations together with Continent SP, including article selection, while staying within the budget and limits defined by Global, such as the maximum discount.
• Gather input from Commercial Leads and coordinate with them on the planning and execution of tactical activations.
• Build business cases and track progress on major commercial priorities in coordination with the Commercial Manager and Commercial Leads.
• Monitor sales performance, interpret reports and dashboards, and translate them into business insights.
• Perform a 360-degree review of customer, web, and sales data to identify useful takeaways for the Commercial team.
• Assess full-funnel digital performance across the website and app, including traffic, user activity, product results, and sales.
• Support analysis of campaign impact, including conversion attribution and return on ad spend.
• Review sales, customer, and web data to identify insights tied to QCP, product, assortment, and pricing.
• Plan, support, and evaluate A/B tests and multivariate tests to improve conversion and customer experience in the online store and CRM/email channels.
• Carry out customer segmentation, cohort analysis, and product performance reviews.
• Set up tagging, tracking, and SEO analytics to improve data quality and visibility across owned digital channels.
• Assist the Digital Experience Manager, E-com Leads, Commercial Leads, and Marketing team with analytics work and share findings.

What you need

• A bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or a similar discipline.
• At least 2 years of experience in commercial analytics, ideally within e-commerce or fashion retail.
• Hands-on knowledge of Google Analytics, Adobe Analytics, Tableau, and Power BI.
• Strong understanding of A/B testing methods and web tracking setup.
• Good analytical ability, reporting discipline, and presentation skills.

Compensation and employment details

This is a salaried, exempt full-time role. The posted compensation is $132,560. The company notes that the actual pay may be higher or lower depending on qualifications and that the range can change in the future.

Benefits and culture

• The company welcomes people from diverse backgrounds, including differences in race, ethnicity, gender, age, religion, sexual orientation, and disability.
• The organization is guided by seven core values that have been part of its success for more than 75 years.
• Colleague Resource Groups are available for community building and networking.
• The workplace is inclusive and encourages employees to bring their authentic selves to work.
• Employees have access to a broad global talent community with room for long-term career growth.
• Benefits include health insurance, wellness and family support programs, a 401(k) company match, paid leave, paid time off, and a community day for volunteering locally.
• Employees also receive a discount at H&M, & Other Stories, and COS.

Important note

This posting summarizes the most important duties and qualifications, but the role may include additional responsibilities assigned at the company’s discretion.