Chief Commercial Officer - VP of Sales and Marketing

About Dyco Inc.

Dyco Inc. is a well-established, financially robust private company specializing in manufacturing custom-engineered equipment and designing integrated systems for handling lightweight containers, primarily plastic. Their clientele includes producers of containers and companies filling these with various products such as water, milk, juices, cleaning agents, personal care, and chemicals.

Role Overview

This senior leadership position combines strategic planning and hands-on execution, overseeing the entire commercial operations including sales pipeline, marketing efforts, team management, and interdepartmental collaboration. The role demands a results-driven leader who focuses on details, enforces accountability, and energizes growth.

Key Responsibilities

• Lead and develop a national sales network by assigning territories, managing performance, onboarding, and providing continuous training on Dyco’s products and sales methodologies.
• Oversee the Application Engineering and Quotation teams to ensure proposals are accurate, competitive, timely, and aligned with manufacturing capabilities and customer expectations; drive improvements in quote quality, win rates, and project transitions.
• Set strategic goals, deliver coaching and feedback, and uphold accountability for sales team results with transparency on plans and activities.
• Maintain oversight of pipeline opportunities from prospects to post-award, prioritizing resource allocation among design, manufacturing, and installation, balancing customer needs with strategic priorities.
• Formulate and implement comprehensive strategies to win complex engineered solutions and capital equipment projects, managing the complete B2B sales cycle including demand generation and sales enablement.
• Manage full commercial profit and loss responsibilities, including forecasting revenues, setting margins, controlling the sales budget, and reporting directly to the CEO with corrective action plans as needed.
• Define and uphold Dyco's pricing policies across products and integrated systems, authorize pricing exceptions, handle competitive pricing scenarios while safeguarding margin integrity.
• Drive revenue growth strategies by identifying new markets, adjacent opportunities, and revenue streams aligned with Dyco's manufacturing strengths; collaborate with the CEO in annual and long-term plans.
• Lead brand positioning and messaging targeting key customer segments, including oversight of website content, digital marketing, email campaigns, SEO, and advertising initiatives.
• Direct demand generation and lead development through strategic account targeting, inbound/outbound marketing, content creation, sales prospecting sequences, and qualification criteria enforcement.
• Manage trade show planning and execution for maximum ROI, including scheduling, preparation, outreach, lead capture, and follow-up; maintain presence at industry events and associations.
• Conduct market intelligence activities by monitoring competitor behavior, pricing trends, and emerging markets; convert market feedback into actionable steps for product and sales teams.
• Collaborate extensively across departments such as Engineering, Finance, Manufacturing, Service, and Installation, participating in strategic management discussions focused on the company's overall success.

Candidate Profile

Essential qualifications include strong sales management expertise, familiarity with rigorous CRM-based pipeline reviews, proven leadership in capital equipment or engineered solutions B2B sales, direct communication skills, self-motivation, and ability to operate strategically and operationally.

Preferred experience includes working with industrial equipment, material handling, packaging, robotics or automation industries, and knowledge of application engineering or technical quotation processes. A bachelor's degree is desirable but not mandatory.

The ideal leader is detail-oriented, maintains high standards without causing dysfunction, thrives in a fast-paced private company, and understands that sales achievements contribute to the company’s overall success.

Compensation and Benefits

• Competitive base salary based on experience with performance-linked incentives.
• Potential equity participation for long-term leadership candidates to align personal financial gains with company growth.
• Assistance with relocation to Bloomsburg, PA.
• Comprehensive benefits including employer-paid health, dental, vision insurance, 401(k) with company match, paid time off and holidays, life and long-term disability insurance, industry memberships, professional development, and continuing education support.

Additional Information

This full-time executive role is based in Dyco headquarters located in Bloomsburg, PA. The position requires travel as necessary throughout the United States and Canada. The Chief Commercial Officer reports directly to the CEO. Dyco Inc. practices equal employment opportunity principles.