Category Manager - Food & Beverage at TikTok Shop

Team Overview

TikTok is transforming shopping into a vibrant and inspired experience through its viral trends and content-driven commerce in the United States. Our entrepreneurial team is passionate about shaping the future of e-commerce by blending discovery and joy with commerce on our innovative platform.

About the Role

As part of the US commercial team, the Category Manager for Food & Beverage will spearhead growth by managing enterprise partners and increasing revenue for TikTok's commerce operations. Leveraging TikTok's global user base exceeding one billion, this role focuses on creating a secure, innovative, and user-friendly shopping ecosystem linking brands, creators, and consumers.

Key Responsibilities

• Recruit and nurture merchants to expand the Food & Beverage category.
• Develop innovative partnership models aligning with merchants’ immediate and future goals, optimizing platform resource use.
• Collaborate extensively with cross-functional teams to address business growth challenges.
• Advise sellers strategically by providing support in content creation, operations, partnerships, merchandising, and logistics.
• Keep merchants informed about TikTok Shop product updates and promotional initiatives.

Qualifications

Minimum Requirements:

• At least 3 years of experience in e-commerce.
• Proven ability to meet or exceed sales, gross merchandise value (GMV), or other commercial targets.
• Strong negotiation and interpersonal communication skills.
• Adaptable, a collaborative team player, and quick to learn.

Preferred Qualifications:

• Background in brand-driven categories like Food & Beverage, Beauty & Personal Care, or Consumer Packaged Goods.
• Experience with TikTok or similar content platforms, particularly in content-based e-commerce.
• Established connections within brand and distributor networks.

Company and Culture

TikTok, a leader in short-form video, aims to inspire creativity and bring joy worldwide, with headquarters in Los Angeles and Singapore and offices around the globe. We foster a culture grounded in curiosity, humility, inclusivity, and resilience, encouraging team collaboration and innovation.

Diversity & Inclusion

TikTok is dedicated to cultivating a diverse workplace that respects and values varied perspectives and experiences. Our commitment extends to building inclusive environments aligned with the diverse communities we serve.

Accommodation

We provide reasonable accommodations in our hiring process for candidates with disabilities, pregnancy, religious beliefs, or other protected characteristics. Interested candidates can request assistance accordingly.

Compensation & Benefits

The expected annual base salary for this role in New York ranges between $121,600 and $220,400. Total compensation may vary based on qualifications, skills, and location and could include bonuses and restricted stock units. Benefits start from day one and include medical, dental, vision insurance, a 401(k) with company matching, parental leave, disability coverage, life insurance, wellness programs, paid holidays (10 days), sick leave (10 days), and personal time off (17 days prorated based on tenure). Benefit programs may be modified at the company's discretion.

Additional Information

For candidates in Los Angeles County, employment consideration will adhere to fair chance laws regarding criminal history. The company carefully evaluates how any criminal record might impact job responsibilities such as client interaction, confidential information handling, and sound judgment.