Business Development Manager, Influencer Sports and Fitness, EU Creators

Role overview

This opportunity is for a Business Development Manager to join the EU Creators organization and help expand the Amazon Influencer Program across Europe, with a focus on the sports and fitness segment.

The role centers on building strategic relationships with influencers, agencies, and partner platforms to increase the program’s reach, improve creator recruitment and engagement, and strengthen its position within the creator economy across Europe.

The ideal candidate brings experience in business development and performance marketing, a strong interest in social media, and a data-led approach to decision-making. Success in this role also depends on being highly organized, detail-focused, comfortable in a fast-moving environment, and able to use AI tools to improve workflows. Experience working with external agencies, influencers, and cross-functional partner teams is important.

This position is based in London.

Key responsibilities

• Build and maintain relationships with influential networks, agencies, and platforms across Europe to scale creator recruitment and engagement for the Amazon Influencer Program.
• Increase program awareness and visibility in the creator space through third-party partnership activity.
• Use analytical methods and performance data to evaluate opportunities, prioritize actions, and share regular progress updates with senior leaders, including key indicators such as sign-ups and revenue per active creator.
• Create and manage partner incentive models and commission structures while staying within agreed financial parameters.
• Drive cross-functional initiatives that improve best-practice sharing, refine internal processes, and support creative marketing ideas with teams such as Creators, PR, and Tech.
• Work closely with internal Amazon stakeholders to support strategic business priorities and growth programs.

Required background

• Ability to interpret metrics and use them to improve business outcomes.
• 3 to 5 years of experience in business development, partnerships, influencer marketing, or creator economy roles.
• Hands-on experience managing influencer or creator relationships, ideally in sports, fitness, or wellness.
• Proven history of achieving or surpassing revenue, growth, or partnership targets.
• Experience working with social media, creators, and/or agencies.
• Exposure to affiliate marketing, performance-based partnerships, or commission-led models.
• Strong relationship management skills, including the ability to recruit, onboard, and retain creators.
• Excellent written and verbal communication skills for pitching, briefing, and presenting to stakeholders.
• Ability to manage pipelines, track outreach activity, and monitor conversion performance.
• Negotiation skills for discussing compensation, deliverables, and performance expectations.
• Comfort using Excel or Google Sheets for tracking and reporting.

Preferred experience

• Work across multiple countries or markets.
• Experience developing relationships with clients and agencies.
• Direct experience with fitness creators such as gym, yoga, running, CrossFit, or wellness influencers.
• Understanding of Amazon’s affiliate or influencer ecosystem.
• Experience supporting paid social amplification or boosting of creator content.
• German language fluency.
• Knowledge of the fitness and wellness creator landscape, including major platforms such as Instagram, YouTube, and TikTok.
• Familiarity with fitness-related categories such as activewear, supplements, equipment, wearables, recovery, and nutrition.
• Awareness of seasonal fitness demand patterns, including New Year, summer, and back-to-school periods.
• Understanding of creator analytics, including engagement rate, audience demographics, and content quality.

Additional information

Amazon is an equal opportunity employer and values a diverse workforce. Hiring decisions are based on experience and skills. The company highlights its commitment to innovation, simplification, and building for customers.

Amazon also states that protecting candidate privacy and data security is a long-standing priority. Candidates are directed to review the company’s privacy notice for details about how personal data is collected, used, and transferred.

Amazon does not discriminate on the basis of protected veteran status, disability, or any other legally protected status.

The company says its inclusive culture is designed to help employees deliver the best outcomes for customers.

If an applicant needs a workplace adjustment or accommodation during the hiring process, including support during interviews or onboarding, Amazon directs candidates to its accommodations resource for further guidance.

Company: Amazon UK Services Ltd. - A10

Job ID: A10428332

Eligibility

This role is intended for candidates with relevant experience in business development, partnerships, influencer marketing, creator management, or related performance marketing work. It is especially relevant for professionals with experience in fitness, wellness, or sports influencer ecosystems.

Work setup

This is a full-time onsite role in London, England, United Kingdom.