Business Analyst Specialist

Overview

Macy's, a renowned American retailer with a rich history spanning over 160 years, is seeking a Business Analyst Specialist to join their Marketing Technology Solutions team located in Johns Creek, GA. This team is dedicated to designing and deploying end-to-end solutions supporting CRM technology programs, focusing on retention marketing to enhance customer engagement across digital channels.

Key Responsibilities

• Design and architect marketing technology solutions that align business needs with technology capabilities, ensuring usability, accessibility, and strong performance.
• Engage in architectural and design discussions alongside product and engineering teams to ensure successful solution deployments that achieve tactical objectives.
• Document requirements, develop use cases, and manage implementation coordination between various teams.
• Maintain effective communication and collaboration with cross-functional groups and external partners.
• Analyze the upstream and downstream effects of solutions, working with internal teams to improve business processes supporting new features.
• Evaluate business processes to identify opportunities for automation and optimization.
• Monitor marketing program metrics, offering insights and recommendations for ongoing improvements.
• Forge strong partnerships with internal teams such as Loyalty, CRM, Digital, Analytics, and Retail Operations, alongside vendor partners including Adobe, Oracle, and SAS.
• Drive product roadmaps and prioritization efforts in collaboration with vendor partners.
• Lead the definition, prioritization, and delivery oversight of strategic marketing capabilities required by business units.
• Conduct vendor research including requests for proposals (RFPs) and proof of concepts (POCs) to stay aligned with competitive marketing trends.
• Promote a positive, collaborative team environment.

Qualifications and Competencies

• Bachelor's degree in Engineering, Computer Science, or a related discipline is mandatory.
• Demonstrated success in delivering complex technical solution architecture across multifaceted provider networks.
• Minimum of five years’ experience in product or technical program management, systems/business analysis, or related technology roles.
• Proven leadership skills enabling navigation and influence within complex organizational structures and large, cross-functional teams.
• Practical experience with outbound marketing channels such as Email, SMS, and Push notifications with emphasis on customer personalization and monetization.
• Exceptional organizational and project management abilities with keen attention to detail, capable of managing multiple priorities in dynamic settings and meeting deadlines.
• Knowledgeable in developer platforms, RESTful APIs, Web Services, and SQL scripting for validating data.
• Experienced in documenting data and process specifications, user stories, and reporting.
• Excellent interpersonal and communication skills enabling strong stakeholder relationships and collaboration.
• Background in digital marketing or retail sectors is highly preferred.

Technical Skills

• Proficiency with SQL, PL/SQL, and scripting languages for data manipulation and analysis.
• Hands-on experience using ETL tools such as Informatica, Talend, or Apache NiFi in conjunction with data warehousing platforms like Oracle, Hadoop, Snowflake, or DB2.
• Expertise in CRM and marketing platforms including Adobe Journey Optimizer, Adobe Experience Manager, and Adobe product suites.
• Familiarity with analytics and reporting tools such as Adobe Analytics, Customer Journey Analytics, and Tableau, alongside knowledge of customer segmentation methodologies.
• Experience connecting systems through RESTful APIs, including platforms like MuleSoft and Postman.
• Exposure to cloud and big data services such as AWS (Redshift, S3, Glue), Google BigQuery, and Azure Synapse Analytics.
• Capability to perform root cause analysis, resolve data quality issues, and optimize customer journey flows ensuring data integrity.
• Understanding of marketing campaign execution, audience segmentation, A/B testing, and cross-channel analytics techniques.
• Familiarity with data governance, compliance measures, and secure handling of personally identifiable information (PII) in line with GDPR and CCPA.
• Strong skills in stakeholder management involving marketing, IT, developers, vendors, and product teams.
• Proficient in translating complex data insights into clear, actionable recommendations through data storytelling and visualization.
• Experienced in Agile project management tools such as JIRA and Confluence, and maintaining documentation like data dictionaries.
• Innovative problem-solving mindset focused on automation and scaling opportunities.
• Adaptability and self-motivation with the ability to effectively manage multiple priorities amid fast-paced changes.

Compensation and Benefits

This is a full-time onsite position offering an annual salary ranging from $81,120 to $135,120, determined by job specifics, geographic location, and schedule.

Macy's provides a comprehensive benefits package that includes:

• Medical, vision, dental, life, and disability insurance options
• 401(k) plan with company match
• Paid time off and eight paid holidays annually
• Employee Assistance Program featuring mental health counseling and legal/financial advice
• Tuition reimbursement opportunities
• Merchandise discounts and performance-based incentives
• Annual merit review process

About Macy's

Joining Macy's means becoming part of a storied company that touches countless moments in American life, from iconic events like the Thanksgiving Day Parade to everyday shopping experiences. We encourage growth, innovation, and a commitment to diversity and inclusion within our workforce.

Additional Information

This job description encompasses the primary duties of the role but is not exhaustive. Macy's reserves the right to modify it as needed. The position may be eligible for performance bonuses. Benefits eligibility depends on location, classification, and tenure.