Retention Marketing Assistant

About Macy's

Macy's is a historic and influential retailer with over 160 years of legacy, known for its innovative marketing and memorable customer experiences such as the 4th of July Fireworks and Thanksgiving Day Parade. The company prides itself on being a special place to work, blending traditions with modern retail initiatives.

Job Overview

The Retention Marketing Assistant supports the Retention Marketing Team by helping to grow customer engagement and optimize lifetime value through owned media channels. The team manages comprehensive customer contact strategies including email, mobile messaging, site-targeted content, direct mail, and point of sale communications. This role specifically handles targeting execution for mobile and POS channels, covering promotional, editorial, loyalty, and credit messaging. Adaptability and teamwork are critical, especially during peak holiday seasons.

Key Responsibilities

• Set up and configure customer segments and filters for retention marketing campaigns using CRM tools (such as SAS) across multiple channels including email, mobile, website personalization, direct mail, and targeted offers.
• Perform quality assurance to verify accuracy of mobile campaigns and business rules in collaboration with team members.
• Work closely with CRM colleagues to optimize targeting strategies and campaign execution methods.
• Assist in providing campaign response analytics and post-campaign performance insights to marketing strategy partners.
• Coordinate campaign status and operations with third-party vendors on a daily basis.
• Help troubleshoot and escalate CRM tool issues in coordination with CRM and Marketing Systems teams.
• Promote a respectful and inclusive workplace culture that fosters strong relationships with colleagues, customers, and the community.
• Engage in additional tasks, including creative and technical projects as assigned.

Required Skills and Experience

• Experience managing marketing campaigns and configuring CRM segmentations for retention-focused initiatives covering email, mobile, web, direct mail, and targeted promotions, preferably using SAS or similar CRM platforms.
• Strong collaboration skills to improve campaign targeting and execution with team input.
• Analytical abilities to deliver campaign metrics and insights that support marketing decisions.
• Comfort with Microsoft Office applications (Word, Excel, PowerPoint) and database technologies.
• Excellent communication, organizational, and prioritization skills for cross-functional teamwork and meeting deadlines.
• Proactive problem-solving skills including identifying issues and escalating when necessary.
• Strategic thinking with capabilities in data analysis and financial understanding relevant to campaign planning.
• High attention to detail to ensure campaign accuracy and effectiveness.

Candidate Profile and Eligibility

• Bachelor’s degree or equivalent work experience in a related area.
• Between 1 and 2 years of experience in digital marketing or project management.
• Able to perform essential job functions including communication, collaboration, and utilizing office technology effectively.
• Flexible availability to support department and company needs.

Compensation and Benefits

Compensation details are not specified. Macy's provides a dynamic and inclusive work environment with competitive pay and a comprehensive benefits package including health and wellness coverage, 401(k) matching, paid time off, and holidays. Employees have access to ongoing professional development and leadership training, colleague resource groups, and volunteer opportunities.

Additional Benefits Include

• Employee merchandise discounts
• Incentive programs based on performance
• Annual merit reviews
• Employee Assistance Program offering mental health counseling and legal/financial advice
• Tuition reimbursement opportunities

About the Employer

Macy's offers a broad range of career opportunities including retail, distribution, online experience, merchandising, and event design. They encourage applicants to join in contributing to iconic cultural experiences and company growth. The company commits to diversity, inclusiveness, and equal opportunity employment.

Additional Information

This job description may be modified by Macy's, Inc. at any time. The position may be eligible for performance-based bonuses. Benefit eligibility varies by location, job classification, and length of service. More details are provided internally.