Business Analyst Contractor - Go-To-Market

Overview

We seek a strategic and analytical Business Analyst Contractor to join our Growth Product Marketing team on a fully remote basis in Canada or the USA. This role demands curiosity, rigorous analysis, and an understanding of the business context to support growth initiatives by generating insights on product performance, market opportunities, customer segmentation, and go-to-market strategies.

Key Responsibilities

• Combine data from various sources including CRM systems like Salesforce or Hubspot, product usage metrics, and prospect indicators to facilitate targeted sales initiatives and curated outreach lists.
• Create and deliver comprehensive reports analyzing historical product use, sales funnel dynamics, marketing efforts, customer feedback, and market trends to inform product positioning and pricing strategies.
• Collaborate across teams such as product marketing, sales, marketing enablement, and product management to align data insights with overarching business objectives.
• Assess the total addressable market for proposed projects and analyze their potential business impact.
• Develop and maintain prospect lists to aid go-to-market plans by integrating internal and external data sets.
• Track and report key performance indicators using business intelligence and CRM visualization tools like Tableau and Salesforce.

Ideal Qualifications and Experience

• Proficient at integrating data streams from multiple business units and technology platforms.
• Strong critical thinking with eagerness to comprehend shifting company priorities and market landscapes.
• Keen attention to detail, organizational skills, and ability to handle multiple projects under strict deadlines.
• Capable of working collaboratively within cross-functional teams and managing ambiguity effectively to inform decision-making.
• Prior SaaS domain experience with understanding of key performance metrics is preferable.
• Familiarity with Salesforce CRM and market sizing for product or marketing initiatives is advantageous.

Technical Skills

• Experienced with data visualization platforms such as Tableau, Looker, or equivalent.
• Competent in data cleaning and transformation utilizing Python, R, or SQL.
• Advanced skills in Excel, Google Sheets, or similar spreadsheet tools, including pivot tables and lookup functions.

Education

• Bachelor’s degree in Business Analytics, Management Science, Marketing, Finance, or related discipline with a minimum of 3 years’ experience in a Business Analyst or similar capacity, or alternatively, a Master’s degree with at least 1 year of relevant experience.