Brand Partnerships Manager - Beauty

Role overview

The Global Business Solutions team at TikTok focuses on advancing advertising solutions that help major brands reach audiences effectively and drive measurable business results. This position sits within the Enterprise Ad Sales organization and is centered on managing strategic brand relationships, growing revenue, and advising clients on how to use TikTok’s platform successfully.

As a Brand Partnerships Manager, you will work closely with enterprise advertisers and internal partners to strengthen client relationships, uncover growth opportunities, and guide brands through product education, planning, and support. The role calls for strong consultative selling ability, collaboration with a Client Solutions Manager, sharp attention to detail, and comfort working in a fast-moving environment.

Key responsibilities

• Review account performance data and translate it into practical insights that help clients improve results and refine advertising strategies.
• Maintain frequent communication with clients and internal stakeholders to align on plans, strengthen trust, and support joint execution.
• Build and nurture senior-level relationships across a portfolio of global brands, using those partnerships to explain TikTok’s value and create new revenue opportunities.
• Run recurring business reviews and take a long-term, consultative approach to client management in coordination with global sales, sales operations, and other cross-functional teams.
• Partner with teams across Consumer, Content, Product, and Revenue functions to support company goals and deliver on organizational KPIs.
• Lead account planning by aligning brand objectives with TikTok resources to expand opportunity.
• Drive revenue growth while educating clients, guiding strategic discussions, and managing complex stakeholder relationships.

Experience and qualifications

• At least 4 years of experience in media sales, digital marketing, brand advertising, or online advertising.
• Hands-on familiarity with digital media formats such as Digital TV, CTV, OTT, and social media.
• Understanding of self-serve platforms, auction-based buying, and biddable digital advertising models.
• Ability to create strong presentations using industry examples and internal proof points.
• Knowledge of measurement solutions, including 1P and 3P measurement tools such as BLS, SLS, Nielsen, and Samba.
• Proven success in building relationships with advertisers, agencies, and senior executives.
• Demonstrated history of achieving and surpassing revenue targets.
• Creative, strategic, collaborative, and able to contribute as a strong team player.

About TikTok

TikTok is a global short-form video platform with a mission to inspire creativity and bring joy. Its headquarters are in Los Angeles and Singapore, with additional offices in major cities around the world.

Why people join TikTok

The company emphasizes curiosity, humility, resilience, and an “Always Day 1” mindset. Teams are encouraged to learn quickly, innovate continuously, and build meaningful outcomes together in a rapidly growing technology environment.

Diversity, inclusion, and accommodations

TikTok says it is committed to an inclusive workplace where employees are recognized for their skills, experiences, and perspectives. The company also provides reasonable accommodations in its hiring process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons under applicable law. Candidates needing support can request accommodations through the provided accommodation request link.