Brand Marketing Specialist

About the Company

Geely Auto Group is an automobile manufacturer headquartered in Hangzhou, China. Founded in 1997 as part of Zhejiang Geely Holding Group, it operates several owned brands, including Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr.

The group has expanded internationally with overseas subsidiaries across Europe, Africa, Latin America, the Middle East, and the Asia Pacific. It also runs localized production facilities outside China and manages more than 1,000 sales and service outlets in over 80 countries and regions. With annual business growth of more than 50%, the company is consistently among the leading exporters of independent automotive brands.

Role Overview

This position supports Lynk & Co Middle East with regional marketing operations and everyday market activity. The company is seeking someone imaginative, well-organized, proactive, and genuinely interested in marketing, with the ability to contribute to both strategic planning and hands-on execution across the Middle East region.

The ideal candidate will bring strong communication abilities, an international outlook, and enthusiasm for branding, creativity, and marketing.

Regional Marketing Support

Help manage daily marketing work across Middle East markets and contribute to regional campaigns, launches, and communication initiatives. This includes working closely with headquarters, local market teams, agencies, and vendors.

Marketing Operations and Process Coordination

Assist with marketing workflows, documentation, and administrative follow-through. Responsibilities include supporting supplier onboarding, quotation collection, contract handling, purchase order processes, and payment follow-up. The role also involves maintaining reports, presentations, and tracking files.

Brand, PR, and Digital Support

Contribute to PR efforts, media communication, and collaboration with KOLs and influencers. Provide support for social media activity, creative campaigns, and basic digital marketing or media-buying tasks, while helping keep branding consistent across materials and campaigns.

Event and Product Marketing Support

Assist with planning, coordinating, and running events. Help prepare product marketing materials, key messaging, and presentations, and coordinate event schedules, suppliers, and execution details.

Qualifications and Experience

The role requires a native Chinese speaker with professional-level English communication skills. Candidates should have 3 to 5 years of experience in brand marketing, marketing communications, PR, or a related area.

A genuine interest in the Lynk & Co brand, creativity, and innovative marketing is important. Experience studying abroad or working with international teams or organizations is preferred. The company is looking for someone open-minded, inclusive, and comfortable in an international workplace culture.

Strong coordination, communication, and execution skills are essential. A working understanding of brand marketing and communications, PR and media coordination, digital marketing and media buying, event management, creative campaign execution, and KOL/influencer collaboration is also expected.

Work Environment

This is a Dubai office-based position. Occasional travel may be needed for industry events or company meetings.