Brand Marketing Manager, Facebook

Overview

Facebook has been developing technologies for over two decades that foster connections through people, experiences, and content that enrich daily life. The Brand Marketing Manager role aims to reinvent how this commitment is communicated to new audiences by evolving Facebook's marketing strategies. This position focuses on creating innovative brand experiences—from in-product initiatives to partnerships and branded content—that strengthen brand affinity and deliver measurable business results.

Key Responsibilities

• Utilize analytical skills, audience insights, brand strategy, and product expertise to craft innovative marketing programs that enhance brand relevance and drive outcomes.
• Collaborate closely with Product Marketing and Insights teams to convert business goals into executable marketing strategies.
• Lead comprehensive cross-channel marketing initiatives covering strategy, creative development, implementation, optimization, and performance analysis.
• Develop creative briefs and talent or partner proposals that inspire effective creative solutions for complex brand challenges.
• Work alongside diverse cross-functional teams to discover opportunities and deliver integrated marketing campaigns.
• Plan and implement international marketing efforts to grow brand presence and engagement worldwide.

Minimum Qualifications

• Over 10 years of experience managing and executing large-scale brand marketing projects and campaigns.
• Strong understanding of consumer behavior with demonstrated ability to employ consumer research and data for actionable marketing insights and strategies.
• Proven record of leading media and creative agencies.
• Experience juggling multiple campaigns and collaborating with various internal and external stakeholders to ensure smooth program launches and maximize impact.
• Background in consumer product categories, especially consumer technology.
• Bachelor’s degree in Marketing, Communications, Business, or related discipline.

Preferred Qualifications

• Experience within the technology sector.
• Knowledge and practice of responsible and ethical AI, including risk assessment, bias reduction, and quality assurance.
• Ability to adapt to shifting priorities and contribute to loosely-defined projects by proactively identifying tasks and coordinating stakeholders.
• Expertise integrating AI tools to enhance workflows and deliver measurable results like efficiency improvements and quality enhancements.
• Continuous development of AI-related skills such as prompt engineering, agent orchestration, and staying updated with emerging AI advancements.

About Meta

Meta creates technologies that enable people to connect, find communities, and advance businesses. Originating with Facebook in 2004, Meta’s family of apps—including Messenger, Instagram, and WhatsApp—have empowered billions globally. Currently, Meta is innovating beyond traditional screens towards immersive augmented and virtual reality experiences aiming to redefine social technology’s future.

Diversity & Inclusion

Meta values equal employment opportunities and affirmative action, prohibiting discrimination based on diverse protected characteristics including race, religion, gender, sexual orientation, disability, and veteran status. The company also accommodates candidates with disabilities throughout the recruitment process.

Compensation and Benefits

The role offers a salary range from $152,000 to $213,000 annually, supplemented by bonus, equity, and benefits. Individual compensation varies according to skills, qualifications, experience, and location, and excludes incentives which are additional. Meta provides a comprehensive benefits package.