Brand Marketing Intern

About the Role

HoYoverse, a company in the computer games industry based in Singapore, is seeking a motivated Marketing Intern to join the Southeast Asia marketing team. This on-site position provides an opportunity to support comprehensive marketing campaigns across both online and offline platforms.

Key Responsibilities

• Support the planning and management of multi-channel marketing campaigns, overseeing the process from conceptualization to launch and post-campaign analysis.
• Coordinate with both internal teams and external partners to ensure the timely and effective delivery of campaigns aligned with objectives.
• Conduct market research including competitor benchmarking and audience insight gathering to assist campaign development.
• Create fundamental marketing content such as presentations, social media posts, briefs, event collateral, and coordination documents.
• Collaborate with designers, agencies, and content teams to ensure timely delivery of assets per project requirements.
• Assist with media planning and execution for paid advertising across various platforms.
• Support the management and execution of influencer and KOL campaigns, track campaign performances, and organize reporting data for evaluation purposes.

Candidate Profile

• Currently enrolled in or recently graduated from a Diploma or Bachelor's degree program.
• Passionate about the animation, comics, and games (ACG) sector and experienced in marketing campaign processes.
• Excellent organizational abilities with the capability to manage several projects and deadlines simultaneously.
• Detail-oriented with proficiency in using spreadsheets, presentation software, and formal documentation.
• Capable of working autonomously while maintaining effective coordination with various stakeholders.
• Fluent in English and conversational and written Mandarin Chinese to facilitate collaboration with Chinese external partners.

Desirable Skills and Experience

• Experience through internships, campus projects, freelance roles, or extracurricular activities in marketing, events, advertising, media, content creation, or sponsorship engagement is advantageous.
• Basic competencies in design, copywriting, presentation preparation, or data analysis will be considered a plus.