Senior Brand Marketing Manager

About the Role

Wellness Extract is focused on building a reputable wellness brand tailored for contemporary consumers who prioritize health, transparency, quality, and integrating wellness into everyday routines. The company has experienced growth through excellent products and performance-driven efforts. The forthcoming phase emphasizes refining the brand by establishing clearer positioning, enhancing product storytelling, fostering education, and incorporating credible voices such as experts and creators, while maintaining a consistent brand identity across all customer touchpoints.

We are searching for a seasoned brand marketer capable of shaping how the market perceives, trusts, and remembers Wellness Extract.

This contract position suits a professional skilled in brand strategy, compelling storytelling, consumer insight, content evaluation, and execution. The role involves close collaboration with the Founder, Growth/Performance Marketing teams, Product, Creative, agencies, creators, experts, and external partners to build a distinctive and trusted wellness brand.

Key Responsibilities

• Define and oversee brand positioning, narrative, tone of voice, and messaging frameworks.
• Convert product benefits, ingredients, usage scenarios, and customer needs into clear and engaging wellness stories.
• Develop education-focused content themes for social media, website, email communications, PR, creators, and community engagement.
• Lead brand campaigns, product launch narratives, seasonal initiatives, and awareness programs while ensuring consistent brand representation across digital platforms, packaging, and promotional materials.
• Enhance credibility through partnerships with experts, practitioners, creators, key opinion leaders (KOLs), testimonials, and thought leadership.
• Direct PR strategies including company stories, media narratives, podcast opportunities, speaking engagements, and earned media visibility.
• Forge strategic partnerships with wellness communities, related brands, industry practitioners, retailers, events, and other stakeholders.
• Incorporate consumer insights, review trends, category developments, and cultural moments into brand messaging, ensuring responsible wellness communications in coordination with Product, Regulatory, Legal, and Leadership teams.
• Monitor brand health indicators such as branded search volume, sentiment analysis, review themes, share of voice, customer feedback, and market perception.

Success Metrics

• Establish clear and cohesive brand positioning, messaging architecture, and product storytelling frameworks during the contract term.
• Increase consistency across vital customer interactions including website, product detail pages, Amazon/A+ content, packaging, social media, PR, creator content, and campaigns.
• Create an education-driven content and social media approach that nurtures trust with customers.
• Build and maintain a broad network of creators, experts, practitioners, media contacts, and brand-aligned partners.
• Obtain credible PR coverage, podcast features, speaking engagements, media attention, and thought-leadership opportunities.
• Develop responsible wellness messaging guidelines alongside an actionable system to track brand health through various feedback mechanisms.

Qualifications and Experience

• Minimum of 5 years experience in brand marketing, brand communications, content strategy, PR, wellness marketing, or consumer brand marketing.
• Proven background in building brand messaging, product storytelling, directing content, campaigns, PR, or creator-led projects.
• Preferred experience in wellness sectors such as supplements, nutrition, health products, clean beauty, functional foods, lifestyle, or premium consumer brands.
• Deep understanding of consumer behavior, digital content trends, social platforms, creators, and culturally led brand development.
• Excellent abilities in writing, communication, presentation, and briefing.
• Capability to simplify and credibly communicate product benefits aligned with customer insights.
• Experience collaborating with creators, experts, media, agencies, partners, and other external stakeholders.
• Strong creative decision-making skills across copywriting, content development, design, storytelling, and overall brand experience.
• Good judgment regarding trust, claims, educational content, and wellness communication.
• Ability to independently contribute as a senior professional within a fast-paced environment.