Brand Marketing and Social Media Executive

About the Role

L'Opra French Bakery, a distinguished brand known for authentic French pastries and bakery items in India, is seeking a Brand Marketing and Social Media Executive based in Noida. The selected candidate will be responsible for steering the brand presence both digitally and offline, ensuring premium quality representation at every touchpoint.

Key Responsibilities

• Produce daily photo and video content tailored for social media platforms.
• Design, schedule, and publish attracting posts, reels, and stories that maintain brand consistency.
• Stay updated with social media trends and suggest relevant content ideas.
• Create comprehensive monthly content calendars and execute integrated marketing campaigns.
• Oversee brand communication across various channels including social media, website, email, WhatsApp, loyalty programs, and physical outlets.
• Manage new product launch marketing campaigns and organize product/lifestyle photoshoots collaborating with chefs, photographers, videographers, influencers, and creative agencies.
• Supervise influencer relationships, public relations activities, and brand collaborations, including barter and paid campaigns.
• Visit brand outlets regularly to ensure marketing standards and monitor competitor activities.
• Handle community management by responding to customer messages, comments, and reviews, escalating concerns appropriately.
• Maintain marketing schedules, asset libraries, coordinate with agencies/vendors, and monitor campaign metrics to prepare monthly reports.
• Support performance marketing efforts by coordinating with digital agencies for Meta and Google ads and assist in campaign optimization.

Candidate Profile and Skills

• Possess 1-2 years of experience in Brand, Digital or Social Media Marketing.
• Preferably experienced in sectors like Hospitality, Food & Beverage, Retail, Luxury, or Lifestyle brands.
• Excellent verbal and written communication proficiency.
• Competent in Canva, Google Workspace, Meta Business Suite, and Google Analytics.
• Basic video editing skills, preferably using CapCut or Adobe Premiere Pro.
• Strong project management capabilities coupled with creativity and an eye for premium branding aesthetics.
• Preparedness to travel to outlets and various shoot locations as necessary.

Who Can Apply

This role welcomes applicants with any graduate degree who have a passion for brand storytelling and can efficiently juggle multiple projects, collaborating well internally and externally.