Brand Manager - Frozen Vegetables

Overview

The Brand Manager will lead efforts in customer acquisition and cultivating lasting customer relationships while ensuring impactful brand activation and marketing excellence within Saudi Arabia. The primary market focus is on expanding the brand's footprint in the HORECA sector through targeted customer engagement, premium market execution, and consistent brand presentation.

Primary Responsibilities

• Implement the brand strategy ensuring its premium market positioning is clearly evident.
• Visit key accounts to evaluate brand visibility, execution, and growth potential.
• Oversee brand activations, execution of visibility plans, and Point of Sale Material (POSM) management.
• Ensure that all displays, customer materials, and product placements consistently represent the brand's standards.
• Keep abreast of market trends and competitor strategies to inform strategic decisions.
• Identify new high-value customers in the HORECA market segment and develop tailored product proposals aligned with profitability and client needs.
• Manage onboarding and ongoing relationships with key clients to promote loyalty and repeat business.
• Collaborate closely with sales teams to coordinate business activities and promote sustainable growth.
• Aggregate sales data, customer insights, and market intelligence to contribute to brand planning alongside the Category Manager.
• Work jointly with the Category Manager on order planning, supply alignment, and special requests to ensure seamless market operations.
• Empower sales teams through product training and dissemination of market insights and brand information.
• Provide pricing recommendations and prepare quotations for management approval to support commercial proposals.
• Participate in sales meetings to monitor customer developments and resolve issues efficiently.
• Assist in customer presentations, menu planning, and product demonstrations, collaborating with baristas and mixologists.
• Support brand activations and customer engagement events to guarantee successful execution.
• Coordinate directly with brand commercial teams for special requirements and POSM, ensuring market and supply alignment through communication of demand trends and insights.
• Perform detailed analyses of product performance, consumption, pricing, and margins to generate actionable insights.
• Maintain up-to-date datasets including brand trackers, sales forecasts, and customer pipelines.
• Conduct regular competitor analysis and provide comprehensive performance updates to management.
• Leverage analytical findings to refine brand strategy and aid decision-making processes.

Qualifications and Experience

• Bachelor's degree in Business, Marketing, Hospitality, or a related discipline.
• Between five and seven years of experience in brand management, sales within HORECA, or handling premium brands.
• Demonstrated expertise in customer development and commercial execution.
• Strong competencies in forecasting, analytical thinking, and commercial planning.
• Experience working directly with suppliers is considered beneficial.