Job description

About Solflare

Solflare is a rapidly expanding cryptocurrency wallet with approximately 4 million monthly users and over $20 billion in digital assets secured through its platform. Established in 2021, the company has nearly 140 employees distributed across offices in Zagreb, Belgrade, Novi Sad, and remote locations worldwide. Solflare's mission is to enable everyone to use a Web3 wallet with complete asset control, promoting true financial freedom.

Work Culture

The team at Solflare embraces bold challenges with curiosity, determination, and strong accountability. They prioritize fast learning, intelligent problem solving, and mutual support without ego. The environment encourages questioning norms, celebrating collective achievements, and striving beyond mediocrity. This is ideal for those passionate about personal, organizational, and societal growth.

Role Overview

The Brand Designer will be instrumental in crafting daily social media presence and supporting People & Culture communications. This role demands hands-on experience with social media design, translating product updates, company announcements, campaigns, cultural events, and spontaneous opportunities into distinct, platform-appropriate visuals. The designer will also create internal communication materials, employer branding, and recruitment content.

Working within the existing brand identity, the designer will find innovative ways to express it across a dynamic social landscape without redefinition. This position suits individuals who thrive on consistent creative output, balancing planned projects with urgent tasks while maintaining high quality and consistency.

Key Responsibilities

Craft distinctive, high-quality static and simple animated content tailored for social media channels.
Convert product updates, news, campaigns, and cultural events into clear, engaging creative posts.
Develop visual concepts for recurring content series and significant campaigns.
Adapt designs into appropriate formats and sizes for different social media platforms without diminishing impact.
Collaborate closely with the social media team to manage scheduled and quick-turnaround content.
Maintain craftsmanship and consistency across a steady flow of materials, while innovating uses of the existing brand system.
Design reusable templates and streamline production to accelerate the social media workflow without redundancy.
Create internal campaigns, announcements, presentations, and materials related to employee communications.
Design recruitment campaigns, job advertisements, onboarding resources, and employer branding for external outreach.
Assist People & Culture in transforming complex or sensitive messages into clear, engaging communications aligned with Solflare’s brand.
Support initiatives on culture, learning, recognition, wellbeing, performance, and company events with creative assets.
Develop reusable templates for efficient and consistent communication by People & Culture teams.
Ensure consistent application of Solflare’s visual identity across all internal and external communications.
Build and maintain organized templates, libraries, and components for recurring social media and HR communication needs.
Prepare accurate production-ready files for digital distribution and occasional print usage.
Incorporate feedback effectively and communicate transparently regarding scope, priorities, dependencies, and deadlines.
Propose improvements to templates and workflows to reduce repetitive tasks.
Collaborate with senior designers on new creative directions or extending current brand identity when required.

Candidate Qualifications

Between three and five years of proven experience in brand, visual, or graphic design within agency or in-house settings.
A portfolio that demonstrates strong typography, composition, visual hierarchy, and meticulous attention to detail.
Experience applying a fixed brand identity across various formats and communication channels.
Proficient digital production skills with confidence in creating social media content.
Ability to produce polished creative work from clear briefs and independently manage feedback to final delivery.
Excellent organizational skills to handle recurring tasks, planned campaigns, and urgent requests simultaneously.
A collaborative, humble attitude and openness to constructive feedback.
Discretion and sound judgment when handling sensitive or internal communications.
Effective use of generative AI and modern design tools to enhance productivity without sacrificing quality or brand coherence.
Fluent in written and spoken English.

Portfolio Requirements

Applicants must provide a portfolio showcasing:

Strong experience in social media or frequent digital production work.
Exemplary visual design fundamentals and craftsmanship.
A social campaign or communication system adapted across multiple platforms.
Work created within a pre-existing brand identity.
Clarification of personal contributions, briefs, constraints, and design decisions.

Preferred Additional Skills

Basic skills in motion design for short-form social content.
Direct experience working with social media or content teams.
Background in employer branding, recruitment marketing, or internal communications.
Collaboration experience with People & Culture, HR, or Recruitment departments.
Illustration, photography, or image creation talents.
Experience preparing materials for internal events or print production.
Familiarity with crypto, fintech, or technology-driven products.
Interest in Web3, digital ownership, or emerging technologies.

Personality Traits Valued

Proactive problem solvers who view obstacles as chances to innovate and do not wait for others to act.
Self-motivated individuals who follow through responsibilities with pride and without shortcuts.
Excellent team players who value collective success and mutual support.
Adaptable thinkers who embrace change, question conventional practices, and seek continuous improvement.
Ownership-driven professionals who manage tasks end-to-end, communicate openly, and learn from challenges.

Why Join Solflare?

Impactful work shaping how users engage with crypto wallets worldwide, empowering financial independence.
Collaborate with skilled and driven teams across design, engineering, and product development.
Flexibility to work remotely or from office, with a trust-based, well-being oriented environment and flexible hours.
Attractive perks including individual education budget, team-building activities, and private health insurance.
Opportunity to learn about cryptocurrency and Web3 alongside a knowledgeable team.

Invitation to Apply

Join Solflare and contribute to building the future of decentralized finance. If you are ready to innovate, challenge norms, and make a meaningful difference, we welcome your application.

Brand Designer