Commercial Brand Ambassador for Ian Macleod Distillers Germany (m/w/d)

About Kirsch Import and the Role

Kirsch Import, with over 50 years of expertise and a portfolio exceeding 4,500 spirits, is more than just a company — it's a team of passionate experts focused on premium beverages. We aim to captivate and expand the German market with our extensive portfolio in partnership with Ian Macleod Distillers.

We are currently seeking a motivated Commercial Brand Ambassador for Ian Macleod Distillers (including brands like Glengoyne, Tamdhu, Rosebank, Smokehead, and Edinburgh Gin) to cover Germany nationwide. This full-time external sales role allows flexible residence location but requires high travel readiness, mainly managing administrative tasks from home.

Key Responsibilities

• Represent and promote Ian Macleod Distillers brands at trade fairs, events, and within the German market.
• Take strategic and operational control over the German market aiming to convert brand enthusiasm into sales growth by advancing commercial performance through whisky club tastings, masterclasses, and retailer visits.
• Build and nurture a network of retailers and hoteliers independently.
• Present, place, and introduce new products and bottlings effectively.
• Conduct market observations and analyses to inform strategies.
• Plan and implement events such as takeovers, masterclasses, and tastings autonomously.
• Collaborate closely with sales, brand management, marketing teams, and liaise directly with Ian Macleod Distillers.

Candidate Profile

• Several years’ experience in field sales, upscale gastronomy, or the spirits industry; motivated career changers are welcome.
• A passion for marketing premium spirits, especially whisky, with the ability to inspire others.
• Good understanding of industry trends and societal influences.
• Strong communication and interpersonal skills in both German and English.
• Customer-centric mindset emphasizing relationship building beyond transactions.
• Proactive problem-solving attitude, initiative-taking, and solution creativity.
• Convincing sales talents combined with creativity in approach and strong customer acquisition skills.
• Persistent yet empathetic in sales with a keen market sense.
• Conceptual, proactive working style with decisiveness and assertiveness.
• Ability to work independently while contributing in a team environment.
• Motivated to constantly develop professionally, commercially, and personally.
• Reliable, delivering on commitments internally and externally.
• Fair play grasp, respecting agreed rules and shared understandings.
• Basic computer literacy and familiarity with modern media; experience with CRM/ERP systems and MS Office advantageous.
• Willingness to travel frequently across Germany including overnight stays and availability for evening and weekend work.
• Valid driver’s license (Class B).

What We Offer

• Comprehensive onboarding program on-site.
• No fixed office location; nationwide fieldwork with a home office base.
• Attractive salary package.
• Company car with private usage privileges.
• Employee discounts on the full product range.
• Additional benefits including Spendit card, Wellpass, regular team events, training sessions, and more.
• Real autonomy and decision-making scope in your assigned region.
• Flat hierarchies within a supportive, motivated team environment.
• A growing family business focused on people—employees, customers, and partners alike.

Additional Information

This role demands high travel frequency across Germany, often entailing overnight stays, and flexible working hours including evenings and weekends. Strong commitment and reliability are essential given the direct responsibility in market development and brand representation.