Brand Designer, Iconography & Illustration

Role overview

Instagram is hiring a designer to shape and oversee its iconography and illustration practice within the Brand Studio. In this role, you will guide the full icon system and the illustration language used by billions of people every day, from creating fresh assets to refining existing libraries and supporting brand logo work. The position calls for someone who can turn big concepts into compact visual solutions and who has a strong, opinionated point of view on how icons and illustrations should look and function.

You will think about the system as a whole, making sure the brand’s visual language stays consistent in everything from grid structure and stroke treatment to the personality and meaning behind each symbol. The work is independent at times, but it also involves regular collaboration with product designers, engineers, marketing teams, and other product partners, along with giving direction to other artists and designers.

Responsibilities

• Own Instagram’s iconography framework by creating new symbols, updating existing ones, and keeping the full library visually consistent.
• Run the illustration and icon request pipeline by receiving input from partner teams, ranking priorities, and shipping polished assets on time.
• Establish and refine style rules for icons and illustrations so they remain aligned with the broader Instagram brand system.
• Develop, revise, and finalize production-ready icon and illustration files in tools and formats such as Figma, SVG, and Adobe Illustrator, including live-stroke and expanded versions.
• Work with product design and engineering teams to ensure icons and illustrations function well in real product experiences across sizes and use cases.
• Explain design choices and system decisions to stakeholders, creating alignment and protecting quality standards.
• Spot ways to improve the icon and illustration system, whether through better workflows, new visual directions, or AI-assisted production.
• Guide and mentor other illustrators and designers contributing to the system.

Requirements

• At least 8 years of professional experience in iconography, illustration, or visual design, with emphasis on scalable systems.
• A portfolio that demonstrates strong icon systems, illustration work, and brand assets, showing both structured thinking and high craft.
• Advanced skill in Adobe Illustrator, Figma, and vector-based design methods.
• Proven experience building and scaling icon or illustration systems across complex product environments with multiple surfaces.
• Ability to work on your own, juggle several active requests, and deliver organized production files.
• Strong grasp of designing for tight, space-limited product contexts across iOS, Android, and web.
• Comfort presenting work to partners, incorporating feedback, and iterating quickly.
• Interest in staying current with AI technologies, including prompt and context engineering or agent-based workflows.
• Understanding of responsible AI practices, including risk review, bias reduction, and quality checks.
• Awareness of accessibility considerations for icon design such as sizing, contrast, and labeling.
• Experience creating large-scale icon libraries for software products.
• Knowledge of UX/UI principles and how iconography fits into broader design systems.
• Exposure to motion or animation workflows for icons, such as Lottie, SVG animation, or After Effects.

Additional information

Meta is an equal opportunity and affirmative action employer. Employment decisions are made without regard to protected characteristics such as race, religion, color, national origin, sex, pregnancy-related conditions, sexual orientation, gender identity or expression, transgender status, age, veteran status, disability, or other legally protected status. The company also considers qualified applicants with criminal histories where permitted by law.

Meta participates in the E-Verify program in certain locations as required by law. The company may use artificial intelligence and machine learning tools in connection with employment applications.

Reasonable accommodations are available for candidates with disabilities during the hiring process. Applicants who need support can request accommodations through the company’s recruiting contact.

Compensation for this role is listed as $149,000 to $209,000 per year, plus bonus, equity, and benefits. Final pay is determined by skills, qualifications, experience, and location. The posted compensation reflects base pay only and does not include bonus, equity, or other incentives where applicable.

Meta also provides employee benefits.